COVID-19 is affecting everyone, especially businesses. It can be a stressful time trying to respond to the market while seemingly under fire. We know, it’s a lot to deal with; however, there is light at the end of the tunnel. Understand that the times are different and the same needs to be true for your … Continued
Many people aren’t aware of the difference between lead generation ads and conversion ads in Facebook Ads Manager. This is one of my most frequently asked questions. People see lead generation when setting up an ad campaign and think “Oh yes, this.” But, not necessarily. Lead gen and conversions are similar campaign objectives and people … Continued
Do you remember the last time you visited a store for the first time? Do you recall the feeling of curiosity as you walked up to their doors? Right before you open the door, you’re imagining the layout, the products, the people, and everything that could possibly be inside. As soon as you open the … Continued