Brand Identity vs. Logo Design

If you can answer this one question, then we won’t get mad if you skim through. What is the difference between a logo and a brand? Most people will tell you that both things are the same. The truth is, the logo design is only part of the branding process. The brands we recognize and … Continued

Facebook v Instagram: Which is the best platform for my business?

As social media marketing only continues to grow in relevance and importance to businesses, we’re frequently being asked, “What’s better for our brand, Facebook or Instagram?” Before we dive in, it’s important to note that both platforms are owned by Facebook. With that said, they are separate channels that serve different purposes, so it’s important … Continued