D'Franco Decorative Finishes

  • SEO


  • 479%

    Increase in New Users

  • 931%

    Increase in New Mobile Users

  • 24%

    Months straight of ranking #1 for focus keyword

The Challenge

D’Franco Decorative Finishes specializes in wallpaper installation, cabinet refinishing, and painting for Chicagoland homeowners and businesses.

D’Franco Decorative Finishes came to LuccaAM looking to manage their website SEO to improve their online presence and drive new awareness and traffic to their website with the goal of generating increased revenue.

The Solution

LuccaAM ran an SEO audit for D’Franco Decorative Finishes and built a strategy that would first establish them in their hometown of Elgin, IL and then start to improve their search rankings for surrounding towns. Working together, we were able to rank them on first page for wallpaper installation in Elgin, IL and surround cities. New users to the website increased 479% compared to the previous period and total sessions were up 463%. Traffic across all device types increased with mobile users seeing the largest increase by 931% of new users.

In working with LuccaAM, I didn’t really know what to expect. I had used 2 companies previously to work on websites and they were both nightmare both from customer service and price. I stated my budget, I gave some examples of what I was looking for, the marketing focus, and a lot of questions. They answered every question I had before starting, made sure we each were clear on the goals of the website, and made no assumptions about anything.

-David Cook, Owner, D'Franco Decorative Finishes
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