Gaia

Gaia’s purpose is to create a solution that solves the issue of pollution, ephemeral products, and the menstrual cycle by designing a product that is reusable, built to last and perform.

We started with designing a logo that merged an element from the environment (a leaf) with the female physique. It is unapologetic and unabashed, and created with the hope of destigmatizing the female form.

For the project we created a series of icons, patterns, packaging concepts and digital experience.