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3 Things That Make A Customer Experience Betterby Abby Corn, Designer on Sep 14, 2017 / Perspective
There are 3 things to apply to your website to make your customer’s experience better.
Did you know that 88% of consumers are less likely to return to a website if they’ve had a terrible experience? Experiences such as slow loading pages, broken links, or sending your site visitors on a wild goose chase to find contact details are some of the factors that lead to an unpleasant experience with your website. So what can you do to ensure that this doesn’t happen to your website?
Help Your Website to Load Faster
One of the biggest factors in creating a positive user experience is ensuring that your site loads fast. At least 47% of people expect pages to load in 2 seconds or less. Anything longer will cause your visitor and potential customer to stop engaging and find other, faster websites. But how do you get your site to load faster?
- Use images wisely. Only upload images that have a small file size. Since text loads faster than images, it is best to use text instead.
- Use a fast web host.
- Minimize the number of fonts you use. The more third-party fonts you use, the slower it takes for your site to load.
- Use plugins only if you need them. If you have deactivated plugins sitting on your website, and you know you will never use them again, remove the plugin. Not only will it keep your plugins organized, but it also uses fewer resources.
Design Your Website with Your Consumers Needs in Mind
Did you know that a staggering 94% of a consumer’s first impressions of your website is based solely on design? Although your website houses information about you, the products you sell, or services you provide at the end of the day, consumers notice the design first and foremost. So what should you keep in mind when designing your website layout?
Colors are one of the building blocks of design. They are able to provoke thought or deliver information just by being present. When used correctly, colors can effectively give your consumers something amazing to look at. Research colors that best represent your business.
- Information placement
One thing to avoid on your website is rabbit holes. Information tidbits such as contact numbers, email addresses, products, and files should be placed somewhere on the website where they are easy to find.
Be Mobile Friendly
Today’s day and age, information is literally in our hands. We use our smartphone to aid us in our day to day activities. We often browse the internet to look for everything from a delicious cake recipe, to the phone number for the new takeout place that opened down the street. When we stumble upon a website that isn’t mobile-friendly, very little of us want to put in the effort to navigate through what we know will be a very inconvenient experience. By simply making your website responsive, it opens the doors to obtaining loyal customers. It also ensures that your visitors leave your website happy and with a purchase.
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