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Why Up-and-Coming Companies Need to Invest in a Quality Logoby Abby Corn, Designer on Aug 2, 2016 / Perspective
Why do you need a quality logo?
from a firm handshake at a business meeting with a friendly smile at the grocery store, first impressions are important in all forms of communication. Which are also incredibly relevant for your logo. Yes, your customers’ first impressions of your company are quite influenced by the logo associated with the brand. Think about it…if there are entire studies and research conducted – and proven – on a single color choice, imagine how greatly this transfers to your company logo, whether it is on your website, print ads or your building. Investing in a quality logo with a qualified and passionate graphic designer, means you are investing in your company’s first impression.
Don’t make the mistake of purchasing cheap logos from affordable websites. Especially under the assumption that it is unique and created specifically for your brand. Many times these sites that sell you a logo for just a few dollars, are selling you a logo that they have already sold to 20+ other people. This means that somewhere out there, there are many businesses who literally have the same logo that you are using for your business. If just one of those businesses has customers that leave with bad experiences, that experience will reflect upon your company, since both bear the same logo.
“They may have seen it online or in print, in a directory or on a business card. If the logo is visually engaging and well designed, the potential client may choose you over the competition. Your logo can say a lot, either positively or negatively – and is the first opportunity you have to peak the consumer’s interest.” –Felicia Rothberg
So, what exactly makes a good, quality logo?
Your logo is the face of your company. It allows customers to identify with your core brand. A logo personalized to your company means your company’s essence is important. Having a personalized logo shows that you are dedicated to building your company and believe in your brand, rather than just buying the ‘trendy’ stock image that you saw on that one website for $15.00, or making it yourself to save money because you don’t feel it is worth an investment.
Your logo should be your company’s strongest visual component. It appears on stationery, websites, business cards and advertising. For that reason, it must be a well-design to not only contribute to business but also continue to deliver your company’s message and beliefs.
A good quality logo is timeless, memorable and evokes positive feelings.
Here are examples of two logos we have created for ourselves and one of our clients:[ezcol_1half]
Working with a designer for your new logo? Here are some tips on how to do that!
Don’t worry if you’re debating changing your logo. They changed their logo 3 times in 10 years.
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