Unless you live under a rock, you’re well aware of the ever growing relevance of social media. For businesses, this is one of the most crucial spaces to live in, in order to build a brand presence that your audience can trust. Everyone and their mom has a smart phone these days, and they’re using it as their go-to for information, entertainment and shopping.
The vast majority of these are frequent social media users. Because social media is open to everyone, it gives businesses the opportunity to follow their consumers’ activities or potential buyers. Having access to this information gives you vital information on your target audiences likes, dislikes and interests to better strategize to attract and market to them.
How to grow your social media following
The key to having the most success on social media is to stay consistent with new trends. But where do you even start? Luckily, I’ve provided some of my favorite new growth hacks to help you instantly improve your social media presence.
1. Update Your Instagram Bio
Instagram is one of the largest platforms amongst mobile users and is relevant to almost every industry. Like Google, Instagram’s algorithm also has very robust SEO features so users can easily find what they’re looking for. Update the bold section of your bio with keywords that describe your brand. You can see how this works below. This hack is one of the easiest ways to get discovered by people looking for your product or service.
2. Take Advantage of IGTV
Another Instagram gem that is great for small businesses is taking advantage of IGTV. As many business owners are aware, unless you have 10,000 followers or more, you cannot access the swipe up feature. A great workaround for this is using IG TV. There you can link to an external source. All you have to do is add that to your story and BOOM, your followers can swipe up to be taken to your desired external link.
3. Efficiently Use Hashtags
For several social platforms like TikTok, Instagram, Facebook and Pinterest users are constantly searching for their niche using hashtags. Doing this manually can be an excruciating process of guess and check. To improve on your efficiency and success with hashtags, these are 4 great resources for research and generation.
4. Use Top Trending Sounds
Since the start of the global pandemic, TikTok has grown to be one of the largest players in the social space. Even through all its’ fame, TikTok is still a relatively new app which means there’s potential for ANYONE to go viral. The secret sauce to increasing your visibility is to make videos that use the top trending sounds and hashtags in your niche. This may sound like a daunting task to figure out, but fortunately there’s a free tool that will keep you up to date with trending sounds, hashtags and even profiles: https://hot.trendpop.social/
5. Upload Content to Pinterest
If you’re like most people who are researching ways to improve your brands marketing, you’ve likely heard Gary V rant about using the content in as many places as possible. You can explode your online reach and get 100K’s more views on your content from other platforms by uploading to Pinterest.
- First, you’ll want to click the “+” button
- Then click “Idea Pin”
- Select one of your TikTok or Instagram Reels
- Add a keyword rich title
- Then click “+Notes” and describe the content of your video using relevant keywords again
- Tag 10 topics that describe your video
- Pick a board and publish!
Looking for more tips on how to grow your brand? Give us a shout and we will provide our expertise on how to grow to the level you deserve.