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3 Must-Have Email Flows to Drive Sales

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Email marketing is one of the most effective ways for businesses to reach out to their customers and increase their revenue. However, many businesses don’t utilize email flows in their marketing strategy to its full potential. In this article, we will discuss three email flows that you should set up today to take advantage of the easiest win businesses don’t utilize.

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Email flows can boost your engagement and drive more conversions. #EmailMarketing #MarketingAutomation #ConversionOptimization

1 | Welcome Flow:

A welcome flow is a series of emails that are sent to a new subscriber after they sign up for your email list. This flow is an opportunity to introduce your brand and products to the subscriber, create a positive first impression, and encourage them to engage with your brand. The welcome flow should consist of at least three emails, including:

By setting up a welcome flow, you can build a relationship with your subscribers and increase the likelihood of them making a purchase from your brand.

2 | Abandoned Cart Flow: 

An abandoned cart flow is a series of emails that are sent to a customer who has added products to their cart but hasn’t completed their purchase. This flow is an opportunity to remind the customer of the products they were interested in, address any concerns they may have, and offer an incentive to complete their purchase. The abandoned cart flow should consist of at least three emails, including:

By setting up an abandoned cart flow, you can recover lost sales and increase your revenue.

3 | Re-engagement Flow:

A re-engagement flow is a series of emails that are sent to customers who haven’t engaged with your brand in a while. This flow is an opportunity to remind customers of your brand, encourage them to engage with your content, and offer an incentive to make a purchase. The re-engagement flow should consist of at least three emails, including:

By setting up a re-engagement flow, you can keep your brand top of mind for customers who may have forgotten about your products and increase your chances of making a sale.

At Lucca AM, our agency consults and executes these and many other types of eCommerce email that have been proven to convert! Our team has expertise developing email flow strategies in Mail Chimp, Klaviyo, Sendinblue, Hubspot, and more.

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