Start with a plan

Fraud Alert: Protect Yourself from Business ImpersonationFraud alertRead the warning

An operator in a hard hat at a row of monitors showing process trends, a lit refinery through the control room window at night.
Work · Web design and build

A new name, for plants that buy on trust.

Adatafy launched in 2023 as a new brand from Novaspect, Inc. of Schaumburg: data management, analytics and workflow for industrial manufacturers, and the people who set them up. A new name has no history of its own, and the engineers and plant managers it sells to do not hire strangers. We built the site that had to introduce it.

Adatafy · Schaumburg, IL · Website
On the first screen

“Expect More from Your Data™”

The brand's own line, and what the site had to make a plant manager believe.
Web

Problems first, platforms second.

Industrial software is sold on platform names, and a plant manager does not start there. They start with a problem: data stuck in one system, reports built by hand every morning, a shift handover on paper. A site that opens on logos and acronyms makes them do the translation.

So the site opens on what changes: optimize your processes, accelerate your performance, prepare for the future. Behind them sit the three solution families, data management, analytics and workflow, with the platforms named inside them where an engineer expects to find them, and nine industries from ethanol and biorefining to life sciences, food and beverage and power. It is dark, like the control rooms it is written for, and one orange arrow carries the eye down the page.

The Adatafy homepage on a desktop and a phone: Expect More from Your Data in orange on a dark ground, the overview video, and Optimize Your Processes.
The homepage, desktop and phone
The industries band: an orange arrow on white above Advancing Industrial Manufacturing Efficiency, and the nine industries listed on a dark photograph of a plant.
Nine industries, each with a way in
Two phones showing the homepage: the opening line and video, and Optimize Your Processes with its list of outcomes.
On a phone
Proof

Proof, in the form engineers read it.

Engineers trust a case study with a plant in it more than any line on a homepage. A brand with a new name has no case studies under that name yet, but the people behind it have years of work to show.

So the site carries a library: case studies, a blog, webinars and podcasts, one menu away from every page. The case studies sit on the homepage as well, below the industries, where somebody meeting the name for the first time will reach them before they leave.

Sections of the homepage stacked as cards: Optimize Your Processes, the orange arrow with We advance manufacturing operations through technology innovation, and the case studies.
The homepage, section by section

What a new name has to show.

Each of these can be checked on adatafy.com.

  • Outcomes before acronymsOptimize, accelerate, prepare: what a plant manager wants leads the page, and the software names follow.
  • Nine industries, each with its own way inAgrichemical, biorefining, campus utilities, chemical, consumer packaged goods, ethanol, food and beverage, life sciences and power.
  • Three solution families, one menuData management, analytics and workflow, with the platforms each one covers named inside it.
  • A library, not a brochureCase studies, a blog, webinars and podcasts, so a brand with a new name has proof to point to.
On the site
  • 3solution families: data management, analytics and workflow
  • 9industries, each with its own way in
  • 4kinds of resource, from case studies to podcasts

More work.

Visit adatafy.com (opens in a new tab)
Arden Shore Child and Family ServicesWeb design and buildA front door for families, open since 1898.1898 the year they began, and the line the site opens onRead the study Canvas Health. Web design and searchFound by the people who need to find it.+34% visits from searchRead the study

All ten studies

A new name is a promise. Keep it plain.Say what changes on the plant floor, and let the platforms follow.

Nobody buys a plan they haven't seen.

The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.

Start with a planTell us about the business and where you want it to go. We build the plan for getting there.Get a free SEO auditYour site. Speed, structure, and what it actually does on a phone. We send you what we find. No call needed.Or just call(815) 880-8676. We're in Rockford, and somebody who actually works on accounts picks up.