Indicators of a Solid Agency-Client Partnership

In 11 years of business, we’ve learned as an agency what makes client relationships strong. We’ve seen it all. The good, the bad and everything in between. We sat down to consider what our most valued partnerships have in common. We look for these things in our sales process. Here are the top 5 indicators … Continued

The Difference Between a Conversion Ad and a Lead Gen Ad

Many people aren’t aware of the difference between lead generation ads and conversion ads in Facebook Ads Manager. This is one of my most frequently asked questions. People see lead generation when setting up an ad campaign and think “Oh yes, this.” But, not necessarily. Lead gen and conversions are similar campaign objectives and people … Continued

How to Build a LinkedIn Ad Campaign

How to Build a LinkedIn Ad Campaign Maybe you’ve used Facebook, or even Google Ads to promote your business. With 630 million users, LinkedIn is the new frontier for B2B ads. In fact, LinkedIn ads are 277% more effective than Facebook ads for generating leads. [data, Sprout Social.] It’s worth your time and a small … Continued