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Email Marketing for eCommerce

Email marketing is your store's secret weapon for more revenue

Email marketing and automation is a powerful safety net to catch orders and revenue your store would have missed out on otherwise. There are so many benefits and tactics that can turn browsers into buyers, build brand loyalty, and drive up a customer’s lifetime value.

List growing tactics, exit intent offers, welcome series, abandoned cart recovery, loyalty reinforcement, segmentation, and email campaigns all add up to incredible revenue for you and your store. Our customers on average see email add up to 22% of their total store revenue.

You’ve worked hard to get your business here. That’s an understatement isn’t it? We know. This is why we take our role as a partner seriously. We are here to help you reach your goals with our team’s experience. Your success is tied to our success so let’s do this together and get started. It’s time you have a partner that is truly in your corner.

12 Month Revenue Growth for Apparel Brand

$0

Generated from email flow strategy

View case study

Working Together Towards Your Goals

Interested in a business changing partnership?

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Delivering Email Revenue Results

We partnered with an eCommerce brand to create automated flows; which resulted in $789,210 in new revenue in a 12 month period.

We plan flows, coordinate between our team and our client to produce content that is on brand and connects with the shoppers interest. Our team builds out the flows, introduces A/B alternative messages and strategizes a semi-annual plan to review and improve results.

We have worked with many eCommerce brands to drive record revenue through email marketing.

Email Marketing Results

Our Process

Get an one-on-one service with our email marketing specialist who will plan, execute, and evolve your email marketing strategy:

Ongoing communication and content review
Align campaigns with your yearly sales and promotional plans. Our team builds a campaign calendar to pre-plan and ensure we are on the same page. All emails and flows are shared with your team for approval before going live.

Custom reporting around the metrics that truly matter.
You’ll have access to your email marketing account dashboard to see what we see. Together we focus on the metrics that matter most to reach your goals and we adjust to get the most out of the strategy.

Focused on the Details

Leveraging Klaviyo, one of the leading eCommerce ESP, our team of strategists and designers craft the right flows, segments and designs that build desire and create loyalty. Our team is always focused on the details:

  • Shopify and BigCommerce platform integration
  • Popup creation and management
  • Subscriber segmentation
  • Visitor behavior tracking
  • Mail personalization
  • Brand consistent email design
  • Welcome email series
  • Rich customer profiles
  • Abandon cart series
  • List cleaning
  • Smart sending
  • Real-time tracking
  • Call to action testing
  • Platform update testing
Skills on point logo

We let our work speak, see what our clients say.

“The regular communication I get from them is detailed, helpful, and deciphered to help me understand at my level of awareness and yet help me grow in my understanding an appreciation of the elements they are overseeing. That to me is the best part. It’s an education as well as a service and it’s obvious that they love what they do and are extremely talented at it.”

-John R., CEO, Skills On Point
Coach Mac - Food 4 Fuel

We let our work speak, see what our clients say.

LuccaAM is helping me reach my goal of serving my customers and assisting them in their life transformation journey. They’ve become the marketing arm of my company. It’s clear they care about helping me take care of my clients.

What’s more, they’re really good at bringing thoughts and ideas to the table while also respecting my approval and feedback. They take what I want, broaden it, and make it better. Their team members also come to me with new ideas. We constantly talk about ways to enhance and change what we’ve already got working.

I’m most impressed with their integrity. They do what they say they’ll do with intention and passion. It’s clear they have my best interest at heart.

-Coach Mac, Founder of Food 4 Fuel
discount water softeners logo

We let our work speak, see what our clients say.

“The team at LuccaAM are amazing. I cannot say enough positive things about how they handle their customers with exceptional direction and support. They have continued to allow our business to grow leaps and bounds. Kevin and his staff have implemented each request we have had for them in a timely manner and have made additional suggestions that have helped us not only sell more products but also to make it easier for our customers to do so. We are so grateful for all that they provide. We feel that we are more than just a customer or client for Lucca. We feel that they genuinely care about our business and growth. I highly recommend Lucca to anyone that is looking for more than just a website design company. They are the full package for anyone that needs their website to work for their business. Thank you again, Kevin and everyone at Lucca for making us better every day!” Watch Video

-Tom T., President, Discount Water Softeners

Frequently Asked Questions

Why should email marketing be included in your marketing plan?

Email marketing is a vital part to any successful marketing strategy. Email marketing is one of the best channels for eCommerce brands. With a planned and well executed strategy of email campaigns and automations such as welcome series and cart abandonment, you can add substantial revenue to your store. Email marketing also delivers better returns on your paid media and SEO efforts as it converts more visitors into buying customers than not having it.

How many emails do you recommend sending each month?

This will depend heavily on your customers expectations, products, and industry. It can be anywhere to a few month to multiple times per week.

Do you require any contracts?

We have a simple 3-month agreement to start. After that, the length of the contracts vary depending on your goals.

Who is the owner of what you create?

You are 100%. From the accounts we create to the content we produce, it's all yours.

How often will I be updated?

You’ll have access to the email marketing platform as well as our content schedule so you always know what's happening. This is in addition to our ongoing meetings too.

Do you have any extra fees?

You'll have a clear understanding of the fees associated with email marketing and you'll never be charged additional fees unless there is an agreed change to the scope of work.

Email Marketing for Your Goals

Capture missed revenue and increase customer lifetime value.

Think we’d be a good fit for one another? Take our survey.

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