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What Do Designers Get Wrong? These 10 Terms

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Design Terms

It feels like there are new design terms every day. So it’s understandable that there is some confusion with terms. So I’m here to help clear up any confusion! You’ll know exactly what each design term means the next time you hear them.


EPS stands for Encapsulated PostScript is a file format that saves flattened vector graphics. This type of file doesn’t support transparency.

best graphic designers rockford - design terms - eps file icon


AI is a file format that defines Adobe Illustrator Artwork. It contains unflattened content that can be edited when needed.

AI file icon - best graphic designers rockford - design terms



Red, orange, yellow, green, blue, violet. Pure spectrum colors found in the hue circle or rainbow.



hue - design terms - seo rockford


An all-encompassing word referring to a hue, shade, tint, and tone. Any value of a hue refers to a color.

design terms - luccaam


Bitmap is also known as raster graphics. Meaning that they can’t’ be resized, made from a pixel grid. It’s saved as a GIF, JPEG, or PNG.

raster - bitmmap - best graphic designers rockford


An editable design made from mathematical formulas. It can be saved as an AI, EPS, PDF, SVG file.

vector - design terms - best graphic designers rockford



A function that creates a gradual transition from one color to another across a surface of a shape.

gradient - design terms

Gradient Mesh

A tool that creates a mesh on a shape. Each editable print allows you to add colors, and do shading for a 3D effect.

gradient mesh - best graphic designers rockford - design terms


Font vs. Typeface

I already talked about the difference between a font and a typeface in the Perspective about $5.00 logos. Trust me, there is a difference.

font - best graphic designers rockford - design terms

Starting off in the design world is hard. There are hundreds and hundreds of terms out there. Some are interchangeable and some are not, depending on what area you work in. 1. You don’t want to embarrass yourself in front of other designers and 2. It’s important to always stay up to date on new design happenings to stay ahead of the game. These 10 design terms are just a small taste of how design terms can vary.

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