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Google Ad Grants – Everything You Need to Know…Simplified

girl running - google ad grants non profits

Google Ad Grants seems like a great freebie to try to apply for, and it’s a great resource for non-profits, but it’s not an easy get. It’s also not an easy learn. So, I have written this article to breakdown everything you need to know about Google Ads Grants in one place. Qualifications, Requirements, and Maintenance because once you get your grant, you have to make sure you qualify to keep it. Let’s break everything down…

google ad grants logo

What are Google Ad Grants?

Google Ad Grants are monetary grants given by Google to non-profits in the amount of up to $10,000 to be spent on Google Ads. There are a lot of qualifications, processes and requirements but don’t worry, we will cover everything in an easy-to-understand way in the rest of the article.

5 Steps of Google Ad Grants

  1. See if you’re Eligible
  2. Apply for Google for Nonprofits
  3. Submit the Ad Grants pre-qualification form
  4. Create your Google Ad Grants Account
  5. Submit your account for review

Once you’ve created your account and set up your campaign, submit your account for review!

Let’s dive a bit deeper into how to accomplish those 5 Steps above…

Eligibility (U.S. Only)

For U.S. Non-Profit Organizations, the following are the eligibility requirements:

Examples of Qualified Organizations:


You must first become a Google for Nonprofits website by visiting the Google for Nonprofits website.


Now, go back to your Google Ad Grants Account:


3 Core Components

Stay Qualified

If you fall out of compliance, there is an extensive online help center to get back into compliance. Once you’re ready, you can request reinstatement here.

What’s Similar

Google Ad Grants are very similar to Google Search Ads. Contact your Certified Google Ads Manager to get started.

What’s Different

Not Shopping Campaigns! Google Ad Grants can’t communicate with Google Merchant Center at the moment, so you are unable to run shopping campaign for Google Ad Grant money.

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