The audit
Before we say anything, we look: the profile, the grid, the categories, and which competitors are beating you and why. It takes a week, and you get it whether or not you hire us.
Google Business Profile management. The listing people see before your site.
Most people decide about a local business on the map, not on the website. They see the hours, the photos, the reviews and the answers, and then they either call you or keep scrolling. We keep that page right every week, in your voice.
Rockford based · northern Illinois and the Chicago suburbs
First, what it actually is.
A Google Business Profile is the panel that appears beside the map when somebody searches for a business like yours. It is not your website and it is not an ad. It is a separate page Google keeps about you, and it exists whether or not you have ever touched it.
It carries your name, what you do, where you are, when you are open, your photos, your reviews and the answers to questions people have asked. Most people read it and decide before they ever reach a website, which is why it is the first thing we look at and the one thing you can fix this week.
On the clock, right now
It is this minute in Rockford. Is your listing open?
Under your name, before your rating, Google prints whether you are open at the minute somebody looks. Set your hours the way they read on your door and watch the line a searcher gets: now, tonight, and on the next holiday.
What a searcher sees now
Your businessBusiness in Rockford, IL
…
Anyone searching in a gray hour reads Closed before they read your name, and calls the one that says Open.
On the next holiday
Hours might differ
Until you do, that is the line Google prints, every year, and the searcher calls whoever answered the question.
Somebody three miles away just searched for what you sell.
They'll look at three listings and call one, and the whole decision takes about nine seconds. Here's what those three look like.
Stale
The one that lost
Hours from 2019. Two photos, both blurry. A question about parking that nobody answered in fourteen months.
HoursLast edited March 2019
Photos2, both from the old sign
Questions1, unanswered since June
Thin
The one they scrolled past
Right hours, no photos, no posts, four reviews and no replies. Nothing wrong with it. Nothing to pick either.
HoursRight, and that is all
Reviews4, none answered
PostsNone since it opened
Tended
The one they called
Open now, twenty photos from this year, a post from Monday, and the owner answering reviews in their own words.
HoursOpen now, holiday set
Reviews61, replied in a day
PostsMonday, and every Monday
Nothing about the third one is luck.Somebody tends it, every week, on purpose.
What we actually do.
Four chapters, in the order they matter. This isn't a checklist we email you and then leave you to it. We do the work ourselves, in your voice, and you approve anything that speaks as your business. The pieces on the right are ours, drawn the way we draw everything else.
01
Set it right, once
The half of the job you only have to do properly once, and the half we most often find has been skipped.
Categories and services
The primary category decides which searches you can win at all. We pick it on evidence, add the secondary ones, and list every service you actually sell.
Hours, holidays and attributes
Wrong hours turns somebody who had already chosen you into somebody who drove to a locked door. Holidays go in before the holiday, not after.
Monday7:00 am to 6:00 pm
Tuesday7:00 am to 6:00 pm
Wednesday7:00 am to 6:00 pm
Thursday7:00 am to 7:00 pm
Friday7:00 am to 7:00 pm
Saturday8:00 am to 3:00 pm
SundayClosed
02
Feed it every week
A listing that hasn't moved in a year looks like a business that hasn't moved in a year.
Photos, every month
Fresh photos, geo-checked, named properly, in the sizes Google keeps. The inside, the team, the work, the front door at the hour people arrive.
Posts, weekly
What's on this week, what's new, what's worth the drive. Written in your voice, not in marketing-speak.
Posted Monday
Open late on Thursdays
Until seven, all through the fall. Walk-ins welcome after five.
03
Answer people
Strangers will answer for you if nobody else does, and they'll get it wrong.
Questions and answers
We add the questions people actually ask and answer them properly, before a competitor answers for you.
Review replies
Every review, in your voice, inside a day. The good ones get thanked by name and the hard ones get answered like an owner, not a lawyer.
Answered
Do you take walk-ins, or is it appointment only?
Both. Appointments come first, and we keep two chairs open every afternoon for walk-ins. Call ahead if you're driving in.
DMDana M.2 days ago
Called at four, they had me in by five. First place in town that answered the phone like they wanted the work.
Reply from the ownerThanks Dana. Glad we could get you in the same day, and thank you for saying so. See you next time.
04
Watch the map
Not one number. Twenty-five, across the whole service area, every month.
Rank tracking on a grid
We track where you show up across the whole area, so you can see the pattern: strong at home, thin three towns over, and where the next win is.
Spam and competitor cleanup
Fake listings and keyword-stuffed names get reported. In a lot of towns this is the single biggest win available.
4323531124211133212464347
1 to 34 to 67 to 1011 and back
The map changes.
Twenty-five points across the service area, the same twenty-five every month. The two grids below are a drawing of the shape the change takes, not one client's result: strong at home, thin three towns over, then filling in from the middle out.
11981214976811854691076812131191215
4323531124211133212464347
1 to 34 to 67 to 1011 and back
A brokerage, four years in
0%
More people finding the listing, this summer against last
0
Searches for the category, not the brand name. It was 27 the year before
0%
More direction requests, the same three months a year apart
The grids are a drawing. The numbers are not.They belong to one listing over one year, and they're that listing's result rather than a promise about yours.
Four steps, then it's every week.
A plan before a pitch. The first step is a conversation rather than a quote, and nothing here needs a signature to start.
The plan
What to fix first, what it should change, and what we'll show you every month. A plan rather than a quote, and it fits on one page.
The first month
The first thirty days: categories, services, hours, attributes, the photo set, the cleanup, the questions. Most of it only has to be done once, properly.
Every week after
After that it's weekly and it doesn't stop: posts, replies, photos, questions, the grid. The listing stops drifting because somebody is looking after it every week.
The first stop
Start with a plan
A conversation about where the business is and where you want it to get to. If the answer needs the inside view, that is the paid audit, a different piece of work rather than this one with a price on it, and we would tell you what it costs before you agreed to anything.
An intro call, not a pitch. Nothing here needs a signature to start.Start with a plan
Ninety miles, end to end.
We're in Rockford. Most of our clients are here or out east in the Chicago suburbs, which is a long drive and no distance at all when the work happens online.
0miles across
2009the year we started
The town you are pointing at
Rockford
Where we sit. We grew up inside the 30 mile ring, so the list below is less a sales territory than a map of who we already know.
See the Rockford pageRockford area
Both inside the thirty mile ring. Most of the work happens remotely, which is why the list below runs to Chicago and not just to the county line.
Chicago and the suburbs
The rings mark thirty, sixty and ninety miles from Rockford.Rockford is the one with the bird on it.
Questions owners actually ask.
If yours isn't here, ask it on the call. We answer it the same way.
It was, years ago. Now the listing is a page Google rewrites constantly: categories change, attributes appear, questions get answered by strangers, competitors report you, hours drift on holidays. The businesses winning locally are the ones tending it every week.
You add us as a manager on the profile, which you can remove in two clicks. We never need your Google password and we never ask for it.
That's the first thing we look at, and it happens more often than people expect. Reinstatement and ownership recovery is part of the work, not an extra.
It changes the shape of the work, not the job itself. Each location gets its own profile, its own categories and its own photos, and we keep them from competing with each other for the same searches.
Categories and cleanup can move the map inside a few weeks. Reviews and photos compound over months. We show you the grid every month so you can see it moving instead of taking our word for it.
Access, your real hours, and somebody who'll answer a question when we ask. We write everything else and you approve it.
“I reached out to LuccaAM to help me get my business listing reinstated… Jason and the staff here made everything really easy. Their communication was great, and they helped me ensure all my bases were covered during the process… and they were successful. I'm visible once again.”
Sarah Lake · Sarah Lake Photography · Google review, five starsSuspensions are the worst version of this problem, because the listing does not come back on its own and there is no phone number to call. What it takes is the right documentation, sent the right way, and somebody following it through.
Most of what we do here is quieter than that: the hours, the photos, the posts, the questions and the review replies, every week, so the listing never gets to the point where it needs rescuing.
Nobody buys a plan they haven't seen.
Nothing here starts with a quote. It starts with a conversation about where the listing stands now and where the business needs it to get to, and it ends with a path written down and yours to keep.