Roofing SEO for the week after the hail.
The storm chasers arrive with the weather and leave with the work. Being the company already there when somebody goes looking is the whole point, and it takes the listing, the site, the ads and the reviews together. We run all four for roofing and siding contractors across northern Illinois and the Chicago suburbs.
Ask us where to start Get a free SEO auditProof, from a roofer.
A roofing and restoration contractor north of Rockford, with us for the map and the search. Their map for the search that matters, drawn from the last scan, and where their site sits in Google by month. Their numbers, not ours. Pick either one up.
- Average rank
- 2.47
- In the top three
- 66 of 81 points
The week after the hail
The storm decides nothing. The week after it decides everything.
Drag through the week and watch the search page a homeowner sees, with your name on it. What we see, storm after storm, drawn by us.
Nothing has changed on Google yet. Whoever tended their listing last week is on the map tonight, and that decides the first calls before anybody has spent a dollar.
How we run the listingSomebody in a wet kitchen is typing. The listing that says Open now with a number that answers gets that call, and the site they tap through to has to load on a phone and book the inspection in a minute.
A site that books the inspectionThe trucks buy their way in overnight. If you are not in the ads block, three names from out of state sit above yours. This is the week the paid account earns its year.
Local Services Ads, for roofersThree quotes on the table and the reviews open. Replies under every review, photographs on streets they know, an address ten minutes away. That is what beats a lower price.
Reviews, answered in your voiceThey move on with the weather, and the reviews they collected go with them. Yours stay, and every call from the week has a source, so you know what the storm was worth.
Every call with a sourceA year of a tended listing, a site that closes, honest town pages and answered reviews looks like the map above. It starts in a quiet week, not a stormy one.
Start with a planWhich one of these is you?
Six lines we hear from roofers on first calls, and one of them is usually yours. Pick it and we will tell you what is actually going on underneath.
They arrive with the weather, sell on urgency and are gone before the first callback. What beats them is not outspending them, it is being the company that is obviously local and obviously still going to be here, and that is a listing and a stack of reviews rather than a bigger ad budget.
How we run the listingRoofing is one of the most expensive auctions in local search, which is exactly why the paid account has to be tight and why it should not be the only thing you own. Search you have earned costs nothing per call and it keeps producing in the months between storms.
The work that stays yoursThe map ranks partly on how far you are from the person searching, so one address will not carry six towns on its own. Honest pages for the places you actually work, and a service area drawn properly, are how a roofer reaches the next county without renting an office in it.
How local search worksA roof is something most people buy once or twice in a lifetime, so they buy the evidence rather than the promise. Job photographs on the listing and on the site, on streets they recognize, do more than any sentence about workmanship ever will.
How we build sitesStorms make the phone ring and then it stops, and the temptation is to only spend when it is loud. The months in between are when rankings get built and reviews get gathered, so the next storm arrives with you already at the top instead of bidding for it.
Get a plan for the whole yearRoofing, siding, gutters, windows and storm damage are five different searches, and most contractors have one page trying to answer all of them. Each one that gets its own honest page is a door that was shut.
The pages that do the rankingAll of it, for a roofer.
Search is where most roofers start with us, and roofing SEO is one of six things we run. Here is the whole shop, in your situation.
The first ninety days, for a roofer.
In the order that pays soonest. Nothing on this list needs a storm to start earning.
Categories, the service area drawn town by town, hours with the after-hours line, every review answered in your voice, and the photographs already on your phone put where a homeowner will see them. Call tracking on from day one, so every call has a source.
How we run the listingFast on a phone, a request for an inspection that takes a minute to send, and a page for each town and job type in the words people type. If the site is sound we fix it; if it is not, we say so and build it.
What we buildA review ask built into how you close a job, a Local Services Ads account set up and paused so the week the hail comes it is on by lunchtime, and the first monthly report on your desk.
Local Services Ads, for roofersTell us where the business is.
Three lines and we come back to you, usually within a working day, with what we would look at first. No pitch deck, no quote until there is a plan.
Or the free look first: a free SEO audit of your site and your listing, sent over with nothing to sit through. Or call (815) 880-8676.
Questions roofers ask before they call us.
The ones that come up on nearly every first call, answered here so you do not have to spend a call getting to them.
Cleanup on the Google Business Profile can move the map inside a few weeks, because categories, service area and hours are fixed rather than earned. Ranking for terms like roof replacement in a given town takes a few months to move and then keeps building. If you need the phone ringing for a storm that hit last night, that is paid, and we will say so rather than sell you search and hope.
There is no number that means anything until we know what a roof is worth to you and how many crews you can keep busy. On a first call we work out what a replacement is worth, what a repair is worth, and how many of each you need, and the budget comes out of that. We will not quote before that conversation.
Sometimes, as a top-up, and never as the whole plan. A bought lead is somebody else's customer rented to you for one call, usually sold to two other roofers at the same time, and it is gone the day you stop paying. The alternative is slower and it belongs to you, which is the reason we would rather build that first.
Almost always proximity. The map weighs how far you are from the person searching, so a single address will not carry a whole county on its own. What works is honest pages for the places you actually serve, a service area drawn correctly, and reviews that mention the towns. What does not work is a page per town with the name swapped, which Google has been able to spot for years.
We handle the marketing side of it, which is being found and being trusted in the week after a storm. We are not adjusters and we will not write copy that tells a homeowner what their policy covers, because that is your conversation and getting it wrong is your license rather than ours.
No. It would be taking money from two people to compete with each other. One roofing and siding contractor per service area, and if we are already working with somebody where you are, we will tell you on the first call rather than after you have sent a deposit.
What we won't promise you.
Roofing attracts more marketing noise than almost any trade in this list, because the jobs are big and the storms make people move fast. Here is the honest version.
Demand in this trade is weather, and no amount of work changes when the hail arrives. What the work changes is who gets called when it does, and whether the quiet months in between produce anything at all.
The map ranks partly on where you are, so there are towns you will not win from your current address whatever anybody does to it. We will tell you which ones, and put the money where you can actually win instead.
We can build the asking into the job, get the pictures onto the listing and the site, and make them count. We cannot climb up and take them. A roofer who sends us photographs every week beats one who does not, and it is not close.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.