Local Services Ads. Above the ads. Above the map.
Local Services Ads sit at the very top of the page for a set of home service searches, with a green badge, and you pay for a lead rather than a click. For the trades that qualify it is often the best-value space on the results page.
Start with a plan Get a free SEO audit
You pay for the call, not the click.
That is the real difference. A click that goes nowhere costs nothing, and a wrong-number or out-of-area lead can be disputed and credited. It changes the arithmetic enough that a trade paying forty dollars a click on ordinary search should look at this first.
The cost is the setup. Google verifies the business: license, insurance, and background checks on the owner and sometimes the field staff. It takes a few weeks and it is the reason most competitors in your town have not bothered.
How we run the adsWhat running it involves.
Four parts. The first is a one-time slog and the other three are the ongoing job.
Getting through the screening
License, insurance, background checks, and the paperwork in the order Google wants it. We will tell you before you start whether your trade and your setup qualify.
Disputing the leads that were not
Wrong numbers, out of area, somebody selling you something. They are creditable and almost nobody claims them, which quietly raises what everyone else pays per real job.
Reviews, which set the ranking
Position here is driven hard by review volume and recency, and by how fast you answer. It is the same review habit that moves the map, doing double duty.
Answering, because that is the product
Response time feeds the ranking directly, and a missed call is a paid lead you bought for somebody else. This is the channel where the phone habit matters most.
It is the top of the page and it is not for everybody.The trades it covers and the screening it demands decide that, and we will tell you which side you are on before you spend anything.
What to know going in.
This channel is sold as easy money and it is neither of those without the work above.
Google covers a specific list of home and professional services and it changes. If yours is not on it, no amount of budget puts you there, and we will check before anything else.
Google Guaranteed means the paperwork passed and there is a limited backing for the customer. It says nothing about the quality of your work, and we will not market it as though it does.
Pay per lead flatters itself if half the leads are unqualified. We track it through to booked work rather than reporting the platform's own number back to you.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.