Web design and development. Most people meet you on a phone first.
Usually somewhere they are waiting: a driveway, a parking lot, a gate, on whatever signal they have and about four seconds of patience. A site that looks good on your laptop and takes nine seconds on their phone is losing you customers you'll never hear about.
Start with a planIt gets judged before it finishes loading.
Not on the fiber connection in the office where it was signed off, but on whatever signal somebody has when they need you. The gap between those two is why a site can look finished and still lose people before it has said anything.
The words and the phone number, ahead of the photograph. Somebody standing outside in the rain can act on a sentence; they cannot act on a picture that has not finished.
A page is a download. Most sites we inherit are sending photographs at the size they came off the camera, which nobody notices in the office and everybody feels on four bars of nothing.
Buttons big enough to hit with a thumb, a phone number that dials, and a form that does not empty itself when the signal drops halfway through.
A drawing of the pattern, not a test of your site. Yours gets measured properly, on a real phone on real data, and you get the numbers whether or not you hire us.
This is where your site gets read.
How we build a site, start to launch.
The same five steps on every website we design and build, whether it is a six-page site for a plumber or a forty-page site for a clinic. You see real pages in a browser at every step, and nothing goes live that you have not read.
The plan comes before the design
A website is built for a job: the call, the booking, the quote request. We find out which one before anybody opens a design tool.
What the site has to do
One call with you about the business: what you sell, what makes money, what you are tired of explaining on the phone. That decides what the first screen says and what the button does.
What people already search for
We pull your Search Console, analytics and call history if you have them, and the searches people type in your area whether you rank for them or not. The site is planned around those, page by page.
The page map
Every service gets its own page and so does every town you want work in. You get the map before a line of design, and you approve it.
The words come first
Most sites are designed empty and filled in later, which is how a good-looking layout ends up saying nothing. We write before we draw.
Written from your interview
We record a conversation with you and write the pages from it, in your words. The reader hears the owner, not an agency.
Every page earns a search
Each page is written for the words people type: the service, the town, the question. Titles, headings and descriptions are set for search in the first draft, not bolted on after.
Photographs planned, not found
What to photograph at your place, what we make, and what a phone can load. No stock photo of a stranger in a hard hat.
Designed on a phone first
Most of your visitors are standing somewhere with a phone. The design starts at that width and grows to a desktop, not the other way around.
Real pages in a browser
You review the design as working pages with your words on them, on your own phone, not as a PDF. Two rounds of changes are part of the price.
Accessible by default
Contrast, text sizes, keyboard and screen reader use are built in from the first layout, because that is cheaper than a demand letter. How we handle accessibility
Your brand, or one we build
If you have a logo and colors we work inside them. If you do not, the site starts with a brand, not a template. Branding
Built to be edited, and kept light
The build is the part you never see, and it is where most sites get slow. Most of what we build runs on WordPress, coded by hand rather than assembled from plugins, and where a business needs something else we build that instead.
A theme built for you
No page builder, no pile of plugins. On WordPress that means a custom theme with the pages you need and an editor you can use to change hours, prices and photos yourself.
Speed measured on a phone
Images sized for the screen, fonts trimmed, nothing loading that the page does not use. We test Core Web Vitals on a real phone on cellular, and the site passes before it launches. Speed and Core Web Vitals
Every form and call lands somewhere
Forms go to the inbox that answers them, calls are tracked by source, and booking or quote tools are wired in, so you know what the site brought in from the first week.
Launch on a quiet morning, then keep it
A launch is a checklist, not an event. The old addresses forward, Google finds the new pages, and the phone keeps ringing through the switch.
The move-over list
Every old address redirects to its new page, Search Console and analytics are verified, the sitemap is submitted, and your Google Business Profile points at the new site the same hour.
Numbers at thirty days
A month after launch you get the first read: what people searched, which pages they landed on, what they did. In plain words, not a dashboard.
Safe and Sound after that
Updates, a nightly backup, monitoring and a person to call live on the care plan, and the site changes as the business does. Care plans
Most service-business sites go from the first call to launch in six to ten weeks. The plan tells you your number, and your price, before you sign anything.
Building it is the short part.
A site launches once and then has to survive four years of updates, new services, changed hours and whatever Google decides matters next. Most of what we do here is the keeping, not the building.
Safe and Sound care plans
Updates and patches, a backup every night, monitoring around the clock, and a clean-up and restore if the site is ever hacked.
See how it worksSpeed and Core Web Vitals
Making it fast on a real phone on real data, not on a fiber connection in an office.
See how it worksAccessibility
Making the site usable for people who need a screen reader or a keyboard. Also the thing behind the demand letters some owners have started getting.
See how it worksLanding pages
The single page an ad points at, built to do one job. Where paid media and the website meet.
See how it worksShopify development
New stores, a rebrand carried through the store, speed fixes, and help with pages and collections as you grow.
See how it worksHubSpot development
Websites and landing pages built on the HubSpot CMS, as modules your team can keep using.
See how it worksIt should book the job while you're on one.That's the whole test, and it's a different test from whether it looks nice.
The work carries on while the site does the talking.
Somebody found you at nine at night, read three lines on a phone and decided you were worth calling. You were on a job at the time. That is what the site is for: it answers the questions you are too busy to answer, in the words you would have used.
Which is why we write it with you rather than around you, and why it says what you actually do instead of what a template thought you did.
Start with a planWhat we can show you, as it runs.
The screens as they are today, not mockups. Where one runs on demo data, it says so.
What a website can't do.
A new site is the thing owners reach for when work slows down, and it's often not the problem. Here's where we'd tell you so.
If nobody is finding you, a better site gives the same nobody a better experience. We'd rather look first and tell you the problem is search, or the listing, or the phone not being answered.
A build has a scope and a finish. The site then needs updating, and the ones that fall behind fall behind quietly, which is what care plans are for.
Your domain, your hosting, your content, in your name from day one. No proprietary builder you can only stay inside, and nothing to hand back if you go elsewhere.
They crafted a stunning website that perfectly encapsulated our vision. Communication was clear, and they welcomed feedback, making the process smooth and enjoyable.
Nobody buys a plan they haven't seen.
Nothing here starts with a quote. It starts with a conversation about where the business is and where you want it to get to, and what it takes to close that gap, written down and yours to keep.