Landscaping marketing timed to the six weeks that matter.
Your route fills in a six-week window and then it is set until next spring, which makes the months before it the most valuable ones you have. Landscaping marketing, for us, is timed to that window: the listing, the site, landscaping SEO and the ads, run for landscaping and lawn care companies across northern Illinois.
Ask us where to start Get a free SEO auditProof, from the search box
Six weeks in spring, and the plow is hired before the snow.
What people in Rockford typed into Google each month for the last year, lawn care near me in Leaf and snow plowing near me in Sky, from Google's own numbers. The snow is in January; the search for somebody to plow it is in November. Drag across the year and read what we run for each part of it.
Google Ads search volume for Rockford, IL, the last twelve months. Lawn care near me in Leaf, snow plowing near me in Sky.
January
The snow is falling and almost nobody is searching for somebody to plow it: they hired one in November. So January is the month the work for March gets done: the town pages written, the photographs from last season on the site, the listing's services and hours set for spring.
Search, ahead of the seasonThe searches triple in March and peak in April, and the route fills in about six weeks. The ads run now and nowhere else in the year, the listing is checked weekly, and every call is answered because every call is a season.
Ads, for the six weeks that matterThe searches settle to the people who are unhappy with who they picked. The reviews get asked for, job by job, the photographs get taken on the good days, and the site adds the services that fill the fall.
Reviews, asked for job by jobLeaf cleanup, and the snow contract for the winter. The listing adds the season's services, the ad account switches to snow, and the site says plainly what a contract costs and covers.
The listing, by seasonThe snow searches come in November and December, ahead of the storms, not during them: people hire the plow when the first flakes are in the forecast, and by January they already have one. Whoever has the listing, the page and the ad ready in October gets the contracts.
Ads, ready before the first stormWhich one of these is you?
Six lines we hear from landscaping and lawn care owners on first calls, and one of them is usually yours. Pick it and we will tell you what is actually going on underneath.
Recurring maintenance gets bought in a short window and then the year is set. Which means January to March is when the ranking, the reviews and the pages have to already be in place, not when you start thinking about them.
Get a plan for the whole yearBroad terms bring one-time cuts and cheap clean-ups. Being specific about what you actually sell, which is usually a season contract rather than a visit, filters most of that out before it becomes a phone call somebody has to take.
How we run the adsLandscaping is bought with the eyes and most companies have three years of before-and-afters sitting unused in a camera roll. Getting them onto the listing and the site, regularly and captioned properly, is the cheapest thing on this list.
How we run the listingDesign and installation, hardscape and irrigation are different searches from lawn care, made by different people with different budgets. If the only page you have says lawn care, the map will keep sending you lawn care.
The pages that do the rankingA property manager gets your name from somebody and then looks you up before they call. What they find has to look like a company that can hold a contract: real photographs, real reviews, and a site that says what you actually maintain.
How we build sitesOn a map with nine names and no other information, price is the only thing left to choose on. Photographs, reviews and a page that shows the standard of the work are how a company that charges more gets called anyway.
The work that stays yoursAll of it, for a landscaper.
Landscaping SEO and the spring ads are where most crews start with us, and search is one of six things we run. Here is the whole shop, in your situation.
The first ninety days, for a landscaper.
Timed to the window. Start in winter and the route fills in spring; start in June and the first real result is next March, and we would rather say that now.
Categories and services by season, the service area drawn town by town, hours, every review answered in your voice, and call tracking on from day one so every call in March has a source.
How we run the listingFast on a phone, the work photographed and shown by town, a page for every service and every season in the words people type, and a quote visit booked in a minute. If the site is sound we fix it; if it is not, we say so.
What we buildThe ad accounts built and paused until the searches start, a review ask built into every finished job, and the first monthly report: what came from the map, what from the ads, what from the site.
Ads, for the six weeks that matterTell us where the business is.
Three lines and we come back to you, usually within a working day, with what we would look at first. No pitch deck, no quote until there is a plan.
Or the free look first: a free SEO audit of your site and your listing, sent over with nothing to sit through. Or call (815) 880-8676.
Questions landscapers ask before they call us.
The ones that come up on nearly every first call, answered here so you do not have to spend a call getting to them.
The work has to be in place before the searches start, which in northern Illinois means starting in January at the latest. Rankings take a few months to move, so a company that begins in March is buying paid ads at the worst moment instead of arriving with the season already earned.
It depends on what a season contract is worth to you and how many properties a crew can hold, so the number comes out of that rather than a price list. On a first call we work out what a full route is worth and what it takes to fill it, and the budget follows.
By ranking for the bigger job rather than the small one. Design, installation, hardscape and irrigation are separate searches with separate pages, and a company whose only page says lawn care will keep being found by people who want a lawn cut.
In this trade, more than in any other on our list. Landscaping is bought with the eyes, and most companies have years of before-and-afters sitting unused on a phone. Getting them published regularly is the cheapest thing you can do.
Indirectly, and it matters more than owners expect. A property manager usually gets your name from somebody else and then looks you up before calling. What they find decides whether the call happens.
No. It would be taking money from two people to compete with each other. One landscaping company per service area, and if we are already working with somebody where you are we will tell you on the first call rather than after you have sent a deposit.
What we won't promise you.
This trade has a short buying window and a long quiet one, which makes it easy to sell the wrong thing at the wrong time of year. Here is the honest version.
Nobody buys a season contract in November. Work started in February pays in April, and work started in April mostly pays next year. We will tell you which one you are doing rather than take the money and let you find out.
The map ranks partly on where you are, so there are subdivisions you will not win from your current address whatever anybody does to it. We will tell you which ones, and put the money where you can actually win.
We can publish them, caption them properly and keep them coming. We cannot take them. A crew that sends pictures from every finished property beats one that does not, and it is the difference between a listing that sells and one that just exists.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.