Google Ads and Meta Ads. Faster than search, and far less forgiving.
Paid gets you in front of somebody sooner than search can, but it is not a switch you flip. It takes a proper build, tracking that records a real call, and somebody on it every week. Without that, the budget just buys clicks.
Start with a plan
Nine at night, in the rain. You are the first thing they see.
That is the whole case for paid. Somebody types what you do into a phone, and you are at the top of what comes back, with a button that calls them straight through to you. No ranking to earn first, no months to wait.
It costs money every time it happens, which is the honest other half, and it is why we set the budget with you before a dollar moves.
How we run Google AdsNot everybody is in the same place.
Which of these you need comes down to your trade more than anything else. A plumber, a law firm and a restaurant all buy attention, and almost never on the same screen.
Google Ads
The person typing what you sell into Google right now. The workhorse, and usually where we start.
See how it worksMeta Ads
Facebook and Instagram, for the trades where people decide by looking rather than searching.
See how it worksLocal Services Ads
Underused locallyGoogle Guaranteed. You pay per lead instead of per click, and it sits above everything else on the page. It is the one we see set up least often.
See how it worksRetargeting
The people who already visited and left. The cheapest paid win there is, and the one most often skipped.
See how it worksIt should pay for itself, out loud.If it isn't, the report says so before you have to ask.
Two on a Tuesday, and nobody's booked.
That is the problem ads are for. Not growth in the abstract, a specific gap in a specific afternoon, and somebody two streets away deciding where to go right now.
You tell us what a full afternoon is worth to you. We tell you what it costs to put you in front of that person, before we spend it, and the account stays in your name.
Start with a planThe first ninety days, of a paid account.
Paid is faster than search and far less forgiving, so the first two weeks go on making the money measurable before any of it is spent.
Conversion tracking that actually fires, call tracking on the numbers, and the budget agreed with you before a dollar moves. An account that cannot tell a lead from a wrong number will waste money faster than it earns it.
Every call with a sourceCampaigns go on and the search terms report gets read, which is where the waste hides. The things you are paying for that you would never have chosen get turned off.
How we run Google AdsThe terms that produce work get more of the budget, the pages they land on get tightened, and the people who came and did not call get one more chance to.
Bringing them backWhere the money actually goes.
Ads are the easiest place in marketing to waste money quietly, so here's how we handle yours.
You see the number, where it goes, and what it's expected to buy. No spend changes without you saying so, and the ad account is yours, not ours.
That's not a flaw, it's what they are. Paid buys you attention now; search and the listing are what you own later. Most businesses want some of both, and we'll say which mix we'd start with.
Half the money lost in paid media is lost after the click. If the page the ad points at isn't right, we fix that first rather than sending more traffic to it.
We hired LuccaAM to run our Google Ads campaign for the last year… they are constantly communicating and refining the campaign to keep it fresh and active. A real partner in our business.
More on paid media.
Everything we've writtenNobody buys a plan they haven't seen.
Nothing here starts with a quote. It starts with a conversation about where the business is and where you want it to get to, and what it takes to close that gap, written down and yours to keep.