A driver in the cab of a box truck at a loading dock, a tablet in his hands, dock doors behind him.

Custom web apps. The clipboard is the system.

Somewhere in the business there is a route sheet, a whiteboard, a carbon pad or a spreadsheet that everything runs on, and one person who understands it. We build the web app that replaces it, on the tablets and phones the people doing the work already carry, with the office seeing it as it happens.

Start with a plan

Rockford · Northern Illinois · The Chicago suburbs

The last one replaced a clipboard.

Middle West Pet Distributors ran delivery routes across Chicagoland on a handwritten log, a printed route sheet and a carbon-copy inspection pad. Now the route is on the driver's tablet and the office sees every stop as it happens. Drag the handle: the paper is theirs, the screen is the app.

Route sheet · the client's own · redactedTablet · the route sheet · demo data

The tablet route sheet for Route 403: ten stops as cards with the store, the counts, a delivery window and a status, seven of ten done. — Route sheet · the client's own · redactedTablet · the route sheet · demo data

That is one delivery day, told at every stop, before and after. Read the day.

A parts warehouse at night, one worker at the racking with a hand truck of cartons, the rest of the floor empty and quiet.

Right now it lives in one person's head.

Built for one business, on purpose.

Not a product with your logo on it. These are one-offs, built around how your business already runs, because the reason the off-the-shelf option didn't fit is usually the part that makes you money.

Field and operations apps

Routes, inspections, deliveries, job sheets. On the tablet in the truck or on the site, working without a signal, with the office watching it live.

See how it works

Client portals and dashboards

Somewhere your customers log in to see their own information, or somewhere you watch your numbers without asking anyone.

See how it works

Integrations and automation

Getting QuickBooks, your CRM, your booking system and your forms to talk to each other, so the same information stops being typed three times.

See how it works

AI where it helps

Intake, drafting, summaries, the reading nobody has time for. Used where it saves real hours, and left alone where it doesn't.

See how it works

One screen instead of forty routes on paper.That is a real one. Read the day.

A stockroom at night, one man reaching a part down from the shelves and another at a bench behind him, while somebody wheels a dolly of boxes through the back room.

The system already exists. It just isn't written down.

Somebody knows which shelf, which supplier, what to charge and who to call when it is short. That knowledge is real and it works, and it is also the thing that walks out of the door on a Friday and does not come back until Monday.

What we build is that, made into something the rest of the business can use. Not a new way of working. The way you already work, with the parts that only live in one head written down where everyone can reach them.

Start with a plan

The first ninety days, of a build.

Middle West Pet's routes ran on a clipboard for years before they ran on a tablet. The first ninety days are mostly about the clipboard.

Weeks one and twoWatch the job as it is done now

We follow the paper: who writes what, who types it in again, where it goes missing. The thing worth building is almost never the thing described in the first meeting, and this is where that gets found out.

Weeks three to sixOne working version, in one person's hands

Not a prototype and not the whole system. The narrowest useful thing, on the phone or the desk it will really be used on, doing one real job for one real person.

What the field version looks like

Weeks seven to twelveThe rest of the team, and the awkward cases

The exceptions nobody mentioned in week one, the second and third user, and the connections to whatever you already run so nothing gets typed in twice.

Connecting what you run

When we'll tell you not to build.

Custom software is the most expensive thing on this site and the easiest to talk yourself into. Here's how we decide with you.

If something off the shelf fits, buy it

It will be cheaper, better tested and supported by somebody else. We'll tell you when that's the answer, and we have talked people out of builds before.

Hours saved, or it isn't worth it

Before we build anything we work out what it's replacing and how long that currently takes. If the arithmetic doesn't come out, the honest answer is no.

It's yours, including the code

You get the code, the accounts and the hosting in your name. If you ever want somebody else to work on it, they can, and that is deliberate.

Client testimonial

They have implemented each request we have had for them in a timely manner and have made additional suggestions that have helped us not only sell more products but also to make it easier for our customers to do so… more than just a website design company.

Tom Tarasiuk, Discount Water Softeners

Nobody buys a plan they haven't seen.

Nothing here starts with a quote. It starts with a conversation about where the business is and where you want it to get to, and what it takes to close that gap, written down and yours to keep.

Start with a planTell us about the business and where you want it to go. We build the plan for getting there.Or just call(815) 880-8676. We're in Rockford, and somebody who actually works on accounts picks up.