Google Ads. You are paying for the wrong clicks.
Almost every underperforming account we open has the same shape: the traffic is fine and the intent is not. Somebody is buying every search that mentions their trade, including the ones from people who will never hire anybody.
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Some searches signal action. Most signal curiosity.
Emergency roof repair near me and average cost of roof repair are the same trade and different people. One is holding a phone in the rain and the other is reading in bed. Buying both at the same price is how an account looks busy and produces nothing.
So the first pass is almost always subtraction: negatives, match types, and cutting the terms that were never going to convert. Most accounts get cheaper and better at the same time, which is not a trade-off anybody expects.
Get your account looked atWhere the money actually goes.
Four places, and in a struggling account the fault is usually in the second or the fourth rather than the first.
Buy intent, not volume
Tight match types, a real negative list, and terms that carry urgency or a service rather than a category. Fewer clicks that cost more and convert is the trade worth making.
Land them where the ad promised
One service, one page, the same words the ad used. A homepage is where paid traffic goes to think about it, and thinking about it is how a click becomes nothing.
Count a lead, not a pageview
Calls tracked including from the ad extensions, forms confirmed as firing once, and nothing counted as a conversion that a person would not call one.
Automate when there is data
Smart bidding works on a history of real conversions. Turned on too early it swings hard and buys the wrong thing, so we start controlled and hand over when the data earns it.
The goal was never more clicks.It is fewer, from people who are ready, at a cost per lead you would pay again next month.
The first ninety days, of a Google Ads account.
Most accounts we take on are already running, so the first month goes on what is there before anything new gets built.
Conversion tracking tested call by call and form by form, and the search terms behind the last few months of spend read back. You hear what we found and what it has been costing before anything changes.
Getting the measurement rightNegatives added, match types tightened, and campaigns split by service so each has its own ads and its own page. The account usually gets cheaper here before it gets better.
Pages that match the adBudget moves to the terms and areas producing calls, ads are tested one change at a time, and smart bidding goes on where the account has earned the data for it.
What the monthly management actually is.
The fee buys a person in the account every week, not a dashboard. This is what that person does.
The search terms, every week
The report of what people actually typed before they clicked. It is where the waste hides, so it gets read every week and anything you would never have chosen goes on the negative list.
Budget moved toward what converts
Spend shifts to the campaigns, areas and hours that produce calls and forms, and away from the ones that only produce clicks. The total stays where we agreed it.
Ads written and tested
New ads written against the current best, one change at a time, so a winner means something. The call button, the service list and the hours on the ad kept current.
Landing pages kept honest
When the page is the reason a click goes nowhere, we say so and fix it: the offer, the form, how fast it loads on a phone.
Pages that match the adTracking checked, not assumed
Conversions tested so a real call or form counts and nothing else does. A tag that quietly breaks is how a good month ends up looking like a bad one.
A report a person explains
Monthly, in plain words: what was spent, what came back as calls and forms, what each one cost, and what changes next month.
What the report saysWhat we will tell you plainly.
Paid search is the fastest thing we do and the easiest to spend badly.
In some trades the clicks cost more than a customer is worth, and the honest advice is to put the money into the listing and the pages. We have said it on first calls and we will say it on yours.
One service in one area with enough spend to learn beats four campaigns starved into permanent guesswork. Expansion comes after something works, not instead of it.
If the phone goes unanswered or the quote takes a week, more clicks buy more disappointment. We look at that before we look at the budget.
What owners ask about Google Ads.
The questions that come up on nearly every first call about paid search.
Enough for one service in one area to buy clicks every day, because an account that only sees a handful a week never learns which ones work. What that costs depends on what a click costs in your trade and town, and we work it out with you from Google's own numbers before a dollar is spent.
We do not publish a price, because one service in one town and six campaigns across three states are not the same job. Our fee and the ad spend are separate, and the spend sits in your own account, so you can always see exactly what was paid for clicks.
You do. It is set up in your name, or kept in your name if you already have one, and we are given access to manage it. If we ever part ways, the campaigns, the history and the data stay with you.
Clicks start the day the campaigns go live, which is the point of paid. Proving that those clicks turn into calls at a cost worth paying usually takes the first month or two, because the first weeks go on finding and cutting the waste.
Yes. We read what is there first, keep what works, and tell you what the rest has been costing before we change it. Nothing gets rebuilt for the sake of looking busy.
Yes. We write the ads and test them against each other, and where an ad needs a page that matches it, we build that page or tell you exactly what yours needs. Paid traffic sent to a homepage is the most common reason a good ad goes nowhere.
A report every month that counts calls and forms, not clicks: what was spent, what came back, what each lead cost, and what we are changing next. Calls are tracked to the campaign that produced them, so a busy month and a good month are never confused.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.