Know how much to order before you ask.
Point Ready Mix supplies ready-mix concrete across northern Illinois and southeast Wisconsin from eight plants, for everything from a driveway to a 1.3 million square foot distribution warehouse. We built their website around the first question every buyer has, which plant is closest, and the next one, how much concrete do I need. The answer to the second is a calculator we built for it, and it works on this page.
“Poured with Point!”
Eight plants, and the nearest one first.
A ready-mix buyer is a contractor with a pour on the calendar or a homeowner with a driveway to replace, and both want the same two things from the site: is a plant close enough to get a load here while it is still good, and who do I talk to. A plant list buried on a contact page answers neither.
So the site leads with the work, commercial, residential and public, then puts all eight plants on one map with the phone for each region beside them: Kenosha, Burlington and Elkhorn in Wisconsin; Spring Grove, Volo, Hampshire, Belvidere and Monroe Center in Illinois. Along the top runs the ticker of real pours with the yards in each, which says more about the size of job they take than a paragraph could.
Five kinds of pour, one number to order.
Concrete is ordered by the cubic yard and measured on site in feet and inches, and the conversion is where people go wrong. Order short and the pour stops halfway with a seam in it; order long and you pay for concrete that goes back to the plant. Every ready-mix supplier knows the phone call that starts with somebody doing the arithmetic out loud.
So we built a calculator into the site for the five things people pour: flatwork like slabs and driveways, footings, walls, round columns and caissons. Each asks for its dimensions the way a tape measure gives them, in feet and inches, and returns cubic yards. This is it, working, with the same arithmetic as the one on their homepage. Change a number.
What the site answers.
Each of these can be checked on pointreadymix.com.
- Eight plants, two states, one mapEvery plant with its address and the phone for its region, from Kenosha down to Monroe Center, so a buyer finds the closest one first.
- Five kinds of pour, in cubic yardsFlatwork, footings, walls, columns and caissons, each asking for the dimensions it needs and nothing it does not.
- Feet and inches in, yards outNobody measures a footing in decimal feet. The calculator takes the numbers off a tape measure and does the conversion people most often get wrong.
- The size of the work, in their own tickerReal pours across the top of every page with the yards in each, up to 65,000 cubic yards for a 1.3 million square foot warehouse in Belvidere.
- 8plants across northern Illinois and southeast Wisconsin
- 5kinds of pour the calculator measures
- 65,000cubic yards in the largest pour on the ticker
More work.
Visit pointreadymix.com (opens in a new tab)
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Answer the first question on the page.How much to order is the question every buyer has. Now the site answers it.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.