A painter's work, shown at full size.
Color Transformations Painting is a residential and light commercial painting company in Machesney Park, working across the Rockford area. The work is the argument: rooms that were dark, dated or half finished, handed back finished. So the site is mostly photographs of it, at the size they deserve, with a free estimate a tap away on every screen, and a hundred out of a hundred from Google on speed, accessibility, best practices and search.
“Transform your space.”
The work is the argument, so the work is the page.
A painter competes online with stock photography, directory listings and four other companies whose sites say the same four things. He does not need adjectives. He has a hundred rooms that used to be dark panelling and are now white, and cabinets that used to be oak and are now the reason somebody kept their kitchen.
So the site opens dark and scrolls into finished, the way a project does, and the photographs run full width instead of sitting in thumbnails. Above them sit the four answers a homeowner actually wants first: what he does, where he works, why him, and what happens next. The phone number and the estimate form stay one tap away on every screen, because most of the people reading are standing in the room they want painted.
A clean sheet on Google's own report card.
Google grades any website out of a hundred on four things: how fast it is, whether people with a screen reader or a shaky hand can use it, whether it is built the way a browser expects, and whether search engines can read it. Most sites for businesses this size come back yellow or red on at least one.
This one came back at a hundred on all four. That is not a vanity number: the same things it measures are the things a homeowner feels when the page opens before they change their mind, and the things Google weighs when it decides who to show.
- 100Performance
- 100Accessibility
- 100Best practices
- 100SEO
Why the hundred matters.
Four numbers on a report card are worth nothing on their own. This is what each one is, in the terms a homeowner deciding whether to call would feel it.
- It opens before anybody gives upGoogle measures the first thing you see at half a second on a desktop, and the main photograph at six tenths. People decide in about two.
- Nothing moves while it loadsA layout shift score of zero: no text jumping down the page as a photograph arrives, which is what makes people mis-tap and leave.
- Usable by everybody, without an add-onContrast, text size, keyboard and screen reader use were built into the layout rather than patched afterwards, which is where the accessibility hundred comes from.
- Written for what people typeHouse painters in Machesney Park and Rockford, cabinet painting, wallpaper removal, deck staining, siding, drywall and water damage, each in a homeowner's words.
Mission First Fundraising. Web design, a custom platform and searchEvery trip on the table, costed before the bidding.+1,450% searches ranking in Google's top ten, year over yearRead the study
Point Ready Mix. Web design and a custom calculatorKnow how much to order before you ask.8 plants in Illinois and Wisconsin, on one mapRead the study
Show the change, then make it easy to ask for it.That was the whole brief, and that is the whole page.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.