Author: Sally Benson

What’s perfect for one business’s shopping campaign, is not necessarily perfect for another. So, let’s dive into what will help make the perfect shopping campaign for your business.

Google released the “Insights” feature in their Google Ads platform towards the end of 2020. If you don’t have it yet, don’t worry. It’s still in Beta but is rolling out to everyone soon. Where is the Insights feature? Log into your Google Ads account and you will find the Insights tab in the legend … Continued

In my world of PPC where I specialize in running Google Ads and Social Ads, I hear the term “funnel” all the time. For those that are beginners in the PPC world or business owners trying to understand more about how to maximize their ads, they hear “funnel” and the immediate reaction is usually… via … Continued