How to Identify your Target Market and Why it Matters

Identifying your target market may seem like a simple enough task, but there is an entire rabbit hole of data to go down to make sure you’re doing this properly. Luckily for you, I have broken that down for you below. Analyze your current users. Already have a business up and running? Great. Your first … Continued

Google Ads Removes Avg. Position Column

It’s no surprise when Google makes a sudden change in one of their platforms because it happens all the time. This change, however, has me asking bigger questions behind the ‘Why?’ and what that could mean not just for Google Ads, but for rankings in the Google search results.   Average position sunset begins the … Continued

Google Ad Grants – Everything You Need to Know…Simplified

Google Ad Grants seems like a great freebie to try to apply for, and it’s a great resource for non-profits, but it’s not an easy get. It’s also not an easy learn. So, I have written this article to breakdown everything you need to know about Google Ads Grants in one place. Qualifications, Requirements, and … Continued