What the funnel?!

In my world of PPC where I specialize in running Google Ads and Social Ads, I hear the term “funnel” all the time. For those that are beginners in the PPC world or business owners trying to understand more about how to maximize their ads, they hear “funnel” and the immediate reaction is usually… via … Continued

Email Template Asking for Reviews

Did you know Google made reviews a very weighted factor in ranking? It’s not only important for companies to have reviews for Google to rank them well, but it’s obviously important for the end-user to see what real people are saying. And make sure it’s real people, or Google will make sure you pay the … Continued

5 Most Important Google Ads Metrics

With so many numbers to look at in Google Ads, it can be overwhelming. What are the most important metrics to track in Google Ads? The truth is, there are more than 5 important metrics to track in Google Ads. However, for beginners, these are usually the most important ones. The 5th and final metric … Continued