Local SEO. Three get shown. Be one of them.
Local search does not hand back ten results, it hands back three and a map. Everything under that is a second page nobody opens. This is the work of being in the three, in the towns you can actually serve.
Start with a plan Get a free SEO audit
Distance is the part nobody sells you.
The three businesses in the map pack are chosen mostly on how close they are to whoever is searching, then on categories, then on reviews and how alive the listing looks. Only two of those four are yours to move, and no agency can move the first one at all.
Which is why an honest local plan starts with a map of where you can realistically win and where you cannot. Then the work goes into the towns on the first list. Spending a year on a town you are twenty minutes outside is the most common way local SEO money disappears.
How we run the listingFour things, in this order.
Local SEO is a short list done properly rather than a long list done thinly. The order matters more than the length.
The listing first
Primary category, services, hours that hold on a holiday, real photographs, and the questions answered. It is the cheapest work here and it is usually the most overdue.
A page per town you can win
Written about that town rather than a template with the name swapped, because a page that could be about anywhere ranks nowhere. Fewer towns, properly.
Reviews arriving, not collected once
A steady arrival beats a burst two years ago. We build the asking into the moment the work is handed over, and we answer every one in your voice.
The same details everywhere, and who links to you
Name, address and phone identical across your site, your listing and the citations that matter, which are also the first backlinks most local businesses ever earn: the chamber, the trade association, the supplier who lists their installers. Three versions of your hours is the most boring reason to lose a call.
Your address is fixed. Almost nothing else is.The work is on the parts that move, in the towns where moving them is worth the year.
What we won't promise you.
Local is the part of search where the limits are hardest and least often said out loud.
Proximity is the largest single factor in the map pack and it is not for sale. There are towns you will not win from your address, and you will hear which ones on the first call rather than in month nine.
No virtual offices, no a friend's address, no listing at a house nobody works from. It is against Google's rules, it is the most common cause of a suspension, and a suspended listing costs more than the town was worth.
We can make asking take one tap and answer every one properly. We cannot write them and we will not buy them, and a business whose people ask beats one whose people do not.
Nobody buys a plan they haven't seen.
The free audit is a look at what you already have and what it is costing you, sent over with nothing to sit through. The plan is a conversation about where the business is and where you want it to get to, and it ends with a path written down rather than a quote. Or you call, and somebody who works on accounts picks up.