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The Humm Episode 3

digital advertising - the humm

Facebook ads or Google AdWords?

Which one do you use for your business to advertise digitally? Only one or both?

Like anything, it depends. Digital advertising is always changing and so is the cost of the options out there. For example, what once resulted in a 100 conversions for $20.00 now you get the same number of conversions for $60.00. The market changes, competition increases, and the value does too.

In the third episode of the Humm; Sally and Kitzia go over points on Facebook ads and Google AdWords.

The Humm Episode #3 Key Points:

Digital Advertising (Facebook Ads vs Google AdWords)

Budget

Targeting

Creative

ecommerce website - digital advertising

Maybe a mix of AdWords and Facebook Ads is good for you. Keep in mind that what your service or product has to have a place on Facebook. If there isn’t interest in it on Facebook, it won’t perform as well as it might on AdWords. Facebook isn’t a search engine, Google is. That’s another point to keep in mind. Digital advertising is here to stay while print fights to stay alive. Take a moment to see if it is for you and your business.

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