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SWOT Analysis

swot analysis

What is a SWOT analysis?

A SWOT analysis is a planning method used to evaluate different factors internally and externally.

Creating a SWOT (Strengths, Weakness, Opportunities, Threats) analysis can be used either personally, for an organization, place, or product. This analysis can map out what you’re doing well, what you need improvement on, what openings there are, and what can hurt you. There are two types of factors involved in the SWOT analysis. The internal factors are the strengths and weaknesses of the organization while the external factors are the opportunities and threats that affect the organization externally.

swot analysis - web design in rockford

Using a SWOT analysis helps in planning objectives and provides a landscape of the industry. It is a staple within the marketing world, much like knowing what the 4P’s are.

Some of the questions you can ask yourself to figure out your strengths are:

The questions to figure out any weaknesses are:

The questions to find any opportunities are:

And finally, the questions to ask if there is anything that can cause trouble for your business:

Did you learn something new? Did this help you out in your own planning? Let us know!

What does KPI, UI, or WOM mean? Are you versed in the eCommerce world? Learn more about designing, marketing, and mobile. 

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