Welcome to The Humm

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Watch below as Abby and Cristian outline five ways to ensure your website is mobile friendly. Read more in our Perspective here: https://www.luccaam.com/perspective/dont-leave-your-mobile-view-behind/

Jolene and Kevin explain that at LuccaAM, we run a full audit on your social media, based on your unique marketing objectives, to recommend your personal Facebook ads strategy and develop your target audiences. We analyze your competitors, further refine your target audiences, and recommend an ad budget that will help you scale your business. From there we build and launch your Facebook ad campaigns.
Read more in our Perspective here: https://www.luccaam.com/perspective/why-boosted-facebook-posts-arent-technically-facebook-ads/

In order to get the highest return on your investment, make sure you get the most out of working with a designer. Steph and Cristian explain a few vital components that you should bring to the table when partnering with a designer or design team.

Watch as Sally shares the one question you should never ask your digital markeing agency and Jolene outlines three important things that you should ask any agency to gauge whether or not a collaboration with them will make sense for your business. For more info on this topic, click the two links below:

https://www.luccaam.com/perspective/seo-the-one-question-you-should-never-ask-your-agency/?fbclid=IwAR1xOmk1uFzV9hCrSvarpyB9UJKjH5THPeRIOi4wSN9pxkoynKpURsgTpfA

https://www.luccaam.com/perspective/three-questions-you-should-ask-your-creative-agency/?fbclid=IwAR2uWhYmSS9B48q8wJuN8K2IsVmiB1RnYL1_z1XkIrQe7pZd1fM--VDb1lA

One of the most important keys to keep in mind when creating a campaign is to ensure that it will be a “mobile friendly” e-mail. About 68% of the time, e-mail campaigns are being opened on a mobile device. Read below for a few tips from Cristian to help you optimize your e-mail campaigns to be mobile-friendly: https://www.luccaam.com/perspective/stats-that-will-make-you-rethink-mobile-email/

Do you know what types of Google Ads work for your business? Because Google is always changing and expanding, it's important to keep on top of the trends and new features you can use within ads to make sure you’re capitalizing on your ad investment. Read more in our Perspective here: https://www.luccaam.com/perspective/types-of-google-ads/

Cristian and Kitzia sit down and talk about how to improve your Instagram's feed! Small things go a long way when looking at your profile, grid, and overall feel.

If your running ads on Facebook, a Facebook Pixel is an absolute must!

Kevin and Kitzia discuss what a Facebook Pixel is, why you need it and how to create one all in just 6 minutes.

Have questions about this episode or have ideas of what you'd like to see in the next episode? Hit us up in the comments.

Website: http://www.thehummshow.com

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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda

Paid links, spinning content, and cloaking are big no no's for your website and only get worse when you are sending large amounts of organic or paid traffic to a website using these tactics. Learn more about what these 3 no no's are, why they are bad and what you should do instead to have a health website.


As always, leave a comment if you have a question or more to add to the topic. We love hearing from you.