Welcome to The Humm

If your running ads on Facebook, a Facebook Pixel is an absolute must!

Kevin and Kitzia discuss what a Facebook Pixel is, why you need it and how to create one all in just 6 minutes.

Have questions about this episode or have ideas of what you'd like to see in the next episode? Hit us up in the comments.

Website: http://www.thehummshow.com

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Paid links, spinning content, and cloaking are big no no's for your website and only get worse when you are sending large amounts of organic or paid traffic to a website using these tactics. Learn more about what these 3 no no's are, why they are bad and what you should do instead to have a health website.


As always, leave a comment if you have a question or more to add to the topic. We love hearing from you.

Have you noticed that when you visit certain websites on Chrome, there's a display that says, "Not Secure"? Chrome is now labeling any website without an SSL (HTTPS in the address bar) as not secure. Find out what that means with Sally and Abby!

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Is there such a thing as a bad client? Or is it that there are bad designers?

How do you go about finding the right agency with the right designers? How do you get the most out of the experience?

Abby and Kevin go over some points in dealing with both in the business world.

Website: http://www.thehummshow.com

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White background? Live background? What's the best for your product in this eCommerce world?

Episode 14 introduces our newest member of the Lucca AM team, Cristian! Graphic designer and photographer, he knows what's best for your business. You can learn more about him here: https://www.luccaam.com/about/

Thank you for watching this video. Subscribe and share your thoughts in the comments. We love hearing from you!

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Website: https://www.luccaam.com/the-humm/

In Episode 13, Kevin and Abby talk about 3 trends and ways to improve your eCommerce website.

eCommerce stores are popping up all the time and it can be hard to compete. It's important to not get overwhelmed and jump from trend to trend. It's important to always evaluate what is going on in the industry and what your competitors are doing and then take the best of it and test.

This video explores 3 trends that every store can do and should do to be trustworthy and increase conversions.

Thank you for watching this video. We hope that you keep up with the episodes. Subscribe and share your thoughts in the comments on the topic to spread your knowledge. We love hearing from you so, don't be shy 🙂

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Website: https://www.luccaam.com

Sally and Kevin talk about the new news from Google bringing back SEO for images and what it means for everyone!

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Abby and Kevin discuss the tools of the trade of designers and what we use in our agency.

Check out what we are using and share in the comments what you use. We'd love to hear from you!

Mentions in the video:
https://fakeclients.com/
Microsoft Surface - https://www.microsoft.com/en-us/store/b/surface
Pantone Books - https://www.pantone.com/graphics
Kneaded Eraser - https://www.amazon.com/Faber-Castell-Kneaded-Eraser-with-Case/dp/B01EFPZHOO
Staedtler Eraser - https://www.amazon.com/Staedtler-Latex-Free-Eraser-White-STD52650/dp/B0006IK4BG
Prismacolor Pencils - https://www.amazon.com/Prismacolor-3599TN-Premier-Colored-72-Count/dp/B000E23RSQ/ref=sr_1_4?s=office-products&ie=UTF8&qid=1524248849&sr=1-4&keywords=prismacolor+premier+colored+pencils

Sally and Abby discuss the importance of different departments talking and knowing at least a basic level of what each does. The more you know, the more efficient you can be.

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Sally and Kevin break down what shopping campaigns are, how to improve your ads to display higher, and what every CMO or business owner needs to know whether managing AdWords internally or with an agency.