Welcome to The Humm
This show is hosted by the team at Lucca AM, a digital creative agency located in Rockford, IL. If you are a CMO, digital marketer, SEO specialist, designer or business owner, this show is for you. Our team (each a specialist in their own field) discusses trends, tips, and shares our knowledge to give better insight and actionable information to improve your business and help improve your own craft.
The best part? We keep The Humm show short. Most shows are 3-8 minutes.
If you prefer to read, we have a few episodes in text format in our Perspective section.
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Facebook Pixel Explanation - The Humm Episode 18
If your running ads on Facebook, a Facebook Pixel is an absolute must!
Kevin and Kitzia discuss what a Facebook Pixel is, why you need it and how to create one all in just 6 minutes.
Have questions about this episode or have ideas of what you'd like to see in the next episode? Hit us up in the comments.
Website: http://www.thehummshow.com
Snapchat: LuccaAllaModa
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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
3 Things Not To Do On Your Website, Seriously. - The Humm Episode 17
Paid links, spinning content, and cloaking are big no no's for your website and only get worse when you are sending large amounts of organic or paid traffic to a website using these tactics. Learn more about what these 3 no no's are, why they are bad and what you should do instead to have a health website.
As always, leave a comment if you have a question or more to add to the topic. We love hearing from you. -
What's an SSL and Why Do I Need It? - The Humm Episode 16
Have you noticed that when you visit certain websites on Chrome, there's a display that says, "Not Secure"? Chrome is now labeling any website without an SSL (HTTPS in the address bar) as not secure. Find out what that means with Sally and Abby!
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Bad Clients? Bad Designers? What You Can Do - The Humm Episode 15
Is there such a thing as a bad client? Or is it that there are bad designers?
How do you go about finding the right agency with the right designers? How do you get the most out of the experience?
Abby and Kevin go over some points in dealing with both in the business world.
Website: http://www.thehummshow.com
Snapchat: LuccaAllaModa
Facebook: https://www.facebook.com/luccaam
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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
Getting the Most Out of Your Product Photography - The Humm Episode 14
White background? Live background? What's the best for your product in this eCommerce world?
Episode 14 introduces our newest member of the Lucca AM team, Cristian! Graphic designer and photographer, he knows what's best for your business. You can learn more about him here: https://www.luccaam.com/about/
Thank you for watching this video. Subscribe and share your thoughts in the comments. We love hearing from you!
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Snapchat: LuccaAllaModa
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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Website: https://www.luccaam.com/the-humm/ -
3 Easy Ways To Improve Your eCommerce Store - The Humm Episode 13
In Episode 13, Kevin and Abby talk about 3 trends and ways to improve your eCommerce website.
eCommerce stores are popping up all the time and it can be hard to compete. It's important to not get overwhelmed and jump from trend to trend. It's important to always evaluate what is going on in the industry and what your competitors are doing and then take the best of it and test.
This video explores 3 trends that every store can do and should do to be trustworthy and increase conversions.
Thank you for watching this video. We hope that you keep up with the episodes. Subscribe and share your thoughts in the comments on the topic to spread your knowledge. We love hearing from you so, don't be shy 🙂
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Snapchat: LuccaAllaModa
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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Website: https://www.luccaam.com -
SEO for Images is Back! - The Humm Episode 12
Sally and Kevin talk about the new news from Google bringing back SEO for images and what it means for everyone!
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The Designers Toolkit - The Humm Episode 11
Abby and Kevin discuss the tools of the trade of designers and what we use in our agency.
Check out what we are using and share in the comments what you use. We'd love to hear from you!
Mentions in the video:
https://fakeclients.com/
Microsoft Surface - https://www.microsoft.com/en-us/store/b/surface
Pantone Books - https://www.pantone.com/graphics
Kneaded Eraser - https://www.amazon.com/Faber-Castell-Kneaded-Eraser-with-Case/dp/B01EFPZHOO
Staedtler Eraser - https://www.amazon.com/Staedtler-Latex-Free-Eraser-White-STD52650/dp/B0006IK4BG
Prismacolor Pencils - https://www.amazon.com/Prismacolor-3599TN-Premier-Colored-72-Count/dp/B000E23RSQ/ref=sr_1_4?s=office-products&ie=UTF8&qid=1524248849&sr=1-4&keywords=prismacolor+premier+colored+pencils -
Divisions in Your Company Need to Collaborate - The Humm Episode 10
Sally and Abby discuss the importance of different departments talking and knowing at least a basic level of what each does. The more you know, the more efficient you can be.
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Google Shopping Campaigns 101 - The Humm Episode 9
Sally and Kevin break down what shopping campaigns are, how to improve your ads to display higher, and what every CMO or business owner needs to know whether managing AdWords internally or with an agency. -
5 Ways to De-Stress Working in a Digital World - The Humm Episode 8
We all know stress can take its toll. Sometimes, we wait until it's too much to do something about it. We've re-enacted 5 stressful scenarios. And we also included 5 ways you can de-stress.
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Challenges, Progress, and Hope for Women in the Creative Industry - The Humm Episode 7
Kitzia, Sally, and Abby discuss challenges they as women have faced in the workspace, the improvements they have seen overall and what hopes they have for young and future women.
Pull up a chair and join the conversion by leaving a comment below!
Snapchat: LuccaAllaModa
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