Welcome to The Humm
This show is hosted by the team at LuccaAM, a creative eCommerce agency located in Rockford, IL. If you are a eCommerce store owner, CMO, digital marketer, SEO specialist, designer or business owner, this show is for you. Our team (each a specialist in their own field) discusses trends, tips, and shares our knowledge to give better insight and actionable information to improve your business and help improve your own craft.
The best part? We keep The Humm show short. Most shows are 3-8 minutes.
If you prefer to read, we have a few episodes in text format in our Perspective section.
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The Humm Epsisode 32 - BLOG – Stop hosting it OFF your website!
A blog is important to have on your website because every time you post a new article, you are letting the search engines know that your site is still active, relevant, and alive. Search Engines like Google love new content, it feeds them. -
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The Humm Episode 30 - How a Designer Survives the Holidays
Every passionate designer will tell you they live to constantly improve and evolve their craft. Unfortunately there’s not enough time in the world to be perfect, especially during the holiday season. Learn how our designers Cristian and Abby survive the holiday season. -
How to Identify your Target Market and Why it Matters - The Humm Episode 29
In this episode of The Humm, Liiko and Sally discuss how to identify your target market, or audience, whether you have a brand new business or a business that is already established. Learn vital tips for either cases to make sure your efforts are being delivered to the right audience...your audience.
Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
Developing Holiday Campaigns for Your eCommerce Business - The Humm Episode 28
In this episode, Cristian (brand manager) and Kevin (founder of LuccaAM) discuss keys to developing effective holiday campaigns for eCommerce stores. Hint, plan early and stay on brand.
Facebook: https://www.facebook.com/luccaam
Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Behance: https://www.behance.net/luccaam -
3 Ways You Can Create Impactful Marketing Videos - The Humm Episode 27
In this episode, Cristian and Steph discuss video marketing, the growth of eCommerce brands utilizing video, and the how consumers are preferring video now more than ever to driver their buying choices.
Tune in and get some tips on how your eCommerce store can best utilize video to connect with your consumers and increase purchases.
Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
Understanding Google Ad Grants - The Humm Episode 26
Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
Don't Leave Your Mobile View Behind - The Humm Episode 25
Watch below as Abby and Cristian outline five ways to ensure your website is mobile friendly. Read more in our Perspective here: https://www.luccaam.com/perspective/dont-leave-your-mobile-view-behind/ -
Why boosted Facebook posts aren’t technically Facebook ads - The Humm Episode 24
Jolene and Kevin explain that at LuccaAM, we run a full audit on your social media, based on your unique marketing objectives, to recommend your personal Facebook ads strategy and develop your target audiences. We analyze your competitors, further refine your target audiences, and recommend an ad budget that will help you scale your business. From there we build and launch your Facebook ad campaigns.
Read more in our Perspective here: https://www.luccaam.com/perspective/why-boosted-facebook-posts-arent-technically-facebook-ads/ -
How to Get the Most Out of Working With a Designer - The Humm Episode 23
In order to get the highest return on your investment, make sure you get the most out of working with a designer. Steph and Cristian explain a few vital components that you should bring to the table when partnering with a designer or design team. -
The 1 Thing you Should Never Ask & the 3 Things to Ask Any Creative Agency - The Humm Episode 22
Watch as Sally shares the one question you should never ask your digital markeing agency and Jolene outlines three important things that you should ask any agency to gauge whether or not a collaboration with them will make sense for your business. For more info on this topic, click the two links below:
https://www.luccaam.com/perspective/seo-the-one-question-you-should-never-ask-your-agency/?fbclid=IwAR1xOmk1uFzV9hCrSvarpyB9UJKjH5THPeRIOi4wSN9pxkoynKpURsgTpfA
https://www.luccaam.com/perspective/three-questions-you-should-ask-your-creative-agency/?fbclid=IwAR2uWhYmSS9B48q8wJuN8K2IsVmiB1RnYL1_z1XkIrQe7pZd1fM--VDb1lA -
5 Ways To Improve Your Email Newsletters Today! - The Humm Episode 21
One of the most important keys to keep in mind when creating a campaign is to ensure that it will be a “mobile friendly” e-mail. About 68% of the time, e-mail campaigns are being opened on a mobile device. Read below for a few tips from Cristian to help you optimize your e-mail campaigns to be mobile-friendly: https://www.luccaam.com/perspective/stats-that-will-make-you-rethink-mobile-email/
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