Welcome to The Humm
This show is hosted by the team at Lucca AM, a digital creative agency located in Rockford, IL. If you are a CMO, digital marketer, SEO specialist, designer or business owner, this show is for you. Our team (each a specialist in their own field) discusses trends, tips, and shares our knowledge to give better insight and actionable information to improve your business and help improve your own craft.
The best part? We keep The Humm show short. Most shows are 3-8 minutes.
If you prefer to read, we have a few episodes in text format in our Perspective section.
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Why boosted Facebook posts aren’t technically Facebook ads - The Humm Episode 24
Jolene and Kevin explain that at LuccaAM, we run a full audit on your social media, based on your unique marketing objectives, to recommend your personal Facebook ads strategy and develop your target audiences. We analyze your competitors, further refine your target audiences, and recommend an ad budget that will help you scale your business. From there we build and launch your Facebook ad campaigns.
Read more in our Perspective here: https://www.luccaam.com/perspective/why-boosted-facebook-posts-arent-technically-facebook-ads/ -
How to Get the Most Out of Working With a Designer - The Humm Episode 23
In order to get the highest return on your investment, make sure you get the most out of working with a designer. Steph and Cristian explain a few vital components that you should bring to the table when partnering with a designer or design team. -
The 1 Thing you Should Never Ask & the 3 Things to Ask Any Creative Agency - The Humm Episode 22
Watch as Sally shares the one question you should never ask your digital markeing agency and Jolene outlines three important things that you should ask any agency to gauge whether or not a collaboration with them will make sense for your business. For more info on this topic, click the two links below:
https://www.luccaam.com/perspective/seo-the-one-question-you-should-never-ask-your-agency/?fbclid=IwAR1xOmk1uFzV9hCrSvarpyB9UJKjH5THPeRIOi4wSN9pxkoynKpURsgTpfA
https://www.luccaam.com/perspective/three-questions-you-should-ask-your-creative-agency/?fbclid=IwAR2uWhYmSS9B48q8wJuN8K2IsVmiB1RnYL1_z1XkIrQe7pZd1fM--VDb1lA -
5 Ways To Improve Your Email Newsletters Today! - The Humm Episode 21
One of the most important keys to keep in mind when creating a campaign is to ensure that it will be a “mobile friendly” e-mail. About 68% of the time, e-mail campaigns are being opened on a mobile device. Read below for a few tips from Cristian to help you optimize your e-mail campaigns to be mobile-friendly: https://www.luccaam.com/perspective/stats-that-will-make-you-rethink-mobile-email/ -
Getting to Know The Types of Google Ads - The Humm Episode 20
Do you know what types of Google Ads work for your business? Because Google is always changing and expanding, it's important to keep on top of the trends and new features you can use within ads to make sure you’re capitalizing on your ad investment. Read more in our Perspective here: https://www.luccaam.com/perspective/types-of-google-ads/ -
Tips for Your Instagram Feed - The Humm Episode 19
Cristian and Kitzia sit down and talk about how to improve your Instagram's feed! Small things go a long way when looking at your profile, grid, and overall feel. -
Facebook Pixel Explanation - The Humm Episode 18
If your running ads on Facebook, a Facebook Pixel is an absolute must!
Kevin and Kitzia discuss what a Facebook Pixel is, why you need it and how to create one all in just 6 minutes.
Have questions about this episode or have ideas of what you'd like to see in the next episode? Hit us up in the comments.
Website: http://www.thehummshow.com
Snapchat: LuccaAllaModa
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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
3 Things Not To Do On Your Website, Seriously. - The Humm Episode 17
Paid links, spinning content, and cloaking are big no no's for your website and only get worse when you are sending large amounts of organic or paid traffic to a website using these tactics. Learn more about what these 3 no no's are, why they are bad and what you should do instead to have a health website.
As always, leave a comment if you have a question or more to add to the topic. We love hearing from you. -
What's an SSL and Why Do I Need It? - The Humm Episode 16
Have you noticed that when you visit certain websites on Chrome, there's a display that says, "Not Secure"? Chrome is now labeling any website without an SSL (HTTPS in the address bar) as not secure. Find out what that means with Sally and Abby!
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LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
Bad Clients? Bad Designers? What You Can Do - The Humm Episode 15
Is there such a thing as a bad client? Or is it that there are bad designers?
How do you go about finding the right agency with the right designers? How do you get the most out of the experience?
Abby and Kevin go over some points in dealing with both in the business world.
Website: http://www.thehummshow.com
Snapchat: LuccaAllaModa
Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda/
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda -
Getting the Most Out of Your Product Photography - The Humm Episode 14
White background? Live background? What's the best for your product in this eCommerce world?
Episode 14 introduces our newest member of the Lucca AM team, Cristian! Graphic designer and photographer, he knows what's best for your business. You can learn more about him here: https://www.luccaam.com/about/
Thank you for watching this video. Subscribe and share your thoughts in the comments. We love hearing from you!
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Snapchat: LuccaAllaModa
Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda/
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Website: https://www.luccaam.com/the-humm/ -
3 Easy Ways To Improve Your eCommerce Store - The Humm Episode 13
In Episode 13, Kevin and Abby talk about 3 trends and ways to improve your eCommerce website.
eCommerce stores are popping up all the time and it can be hard to compete. It's important to not get overwhelmed and jump from trend to trend. It's important to always evaluate what is going on in the industry and what your competitors are doing and then take the best of it and test.
This video explores 3 trends that every store can do and should do to be trustworthy and increase conversions.
Thank you for watching this video. We hope that you keep up with the episodes. Subscribe and share your thoughts in the comments on the topic to spread your knowledge. We love hearing from you so, don't be shy 🙂
Subscribe: http://www.youtube.com/subscription_center?add_user=luccaallamoda
Snapchat: LuccaAllaModa
Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda/
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Website: https://www.luccaam.com
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