Welcome to The Humm

In this episode of The Humm, Liiko and Sally discuss how to identify your target market, or audience, whether you have a brand new business or a business that is already established. Learn vital tips for either cases to make sure your efforts are being delivered to the right audience...your audience.

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In this episode, Cristian (brand manager) and Kevin (founder of LuccaAM) discuss keys to developing effective holiday campaigns for eCommerce stores. Hint, plan early and stay on brand.

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Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Behance: https://www.behance.net/luccaam

In this episode, Cristian and Steph discuss video marketing, the growth of eCommerce brands utilizing video, and the how consumers are preferring video now more than ever to driver their buying choices.

Tune in and get some tips on how your eCommerce store can best utilize video to connect with your consumers and increase purchases.

Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda

Facebook: https://www.facebook.com/luccaam
Twitter: https://twitter.com/luccaallamoda
Instagram: https://www.instagram.com/luccaallamoda
LinkedIn: https://www.linkedin.com/company/lucca-alla-moda

Watch below as Abby and Cristian outline five ways to ensure your website is mobile friendly. Read more in our Perspective here: https://www.luccaam.com/perspective/dont-leave-your-mobile-view-behind/

Jolene and Kevin explain that at LuccaAM, we run a full audit on your social media, based on your unique marketing objectives, to recommend your personal Facebook ads strategy and develop your target audiences. We analyze your competitors, further refine your target audiences, and recommend an ad budget that will help you scale your business. From there we build and launch your Facebook ad campaigns.
Read more in our Perspective here: https://www.luccaam.com/perspective/why-boosted-facebook-posts-arent-technically-facebook-ads/

In order to get the highest return on your investment, make sure you get the most out of working with a designer. Steph and Cristian explain a few vital components that you should bring to the table when partnering with a designer or design team.

Watch as Sally shares the one question you should never ask your digital markeing agency and Jolene outlines three important things that you should ask any agency to gauge whether or not a collaboration with them will make sense for your business. For more info on this topic, click the two links below:

https://www.luccaam.com/perspective/seo-the-one-question-you-should-never-ask-your-agency/?fbclid=IwAR1xOmk1uFzV9hCrSvarpyB9UJKjH5THPeRIOi4wSN9pxkoynKpURsgTpfA

https://www.luccaam.com/perspective/three-questions-you-should-ask-your-creative-agency/?fbclid=IwAR2uWhYmSS9B48q8wJuN8K2IsVmiB1RnYL1_z1XkIrQe7pZd1fM--VDb1lA

One of the most important keys to keep in mind when creating a campaign is to ensure that it will be a “mobile friendly” e-mail. About 68% of the time, e-mail campaigns are being opened on a mobile device. Read below for a few tips from Cristian to help you optimize your e-mail campaigns to be mobile-friendly: https://www.luccaam.com/perspective/stats-that-will-make-you-rethink-mobile-email/

Do you know what types of Google Ads work for your business? Because Google is always changing and expanding, it's important to keep on top of the trends and new features you can use within ads to make sure you’re capitalizing on your ad investment. Read more in our Perspective here: https://www.luccaam.com/perspective/types-of-google-ads/