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Skills On Point

The Skills on Point brand was looking for clarity and an iconic logomark that would align with their modern approach to higher medical education. To create a memorable logo, we looked at the brand’s top three core values.

Teamwork, collaboration, and hands-on learning.

Inspired by Skills on Point’s philosophy, we studied surgery teams to see how they work together. The logo mark depicts a circular formation made by a medical team performing surgery. We simplified the shape of the surgeons face masks and hair-cap. We then took this abstract shape and created a symbolic logomark by multiplying the shape to represent the surgery team.


  • Brand Identity
  • Logo Design
  • Print Design
  • Web Design
  • SEO

As a small business owner, managing every small movement and process in my company, I had concerns reaching out to a marketing agency to help develop my brand awareness, SEO, and advertising strategy. After meeting with the team at LuccaAM, I could tell it was a very polished process with a group of highly trained and skilled individuals that were able to most importantly listen to what my business goals were, help me by educating me to what the market trends were about my company in ways I didn’t even think about, and generate a very professional and comprehensive process of how to move forward with different levels of engagement and ownership by both me and them. Quite frankly I was concerned and handing over something that was so young is a company for these elements. I can tell you with confidence that I continue to do business with LuccaAM having seen their exceptional vision for how my business should be viewed, branded, and marketed. The regular communication I get from them is detailed, helpful, and deciphered to help me understand at my level of awareness and yet help me grow in my understanding an appreciation of the elements they are overseeing. That to me is the best part. It’s an education as well as a service and it’s obvious that they love what they do and are extremely talented at it.

-John Russell, President, Skills On Point


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