Veganville Festival Branding
Eco-Friendly Food Festival Branding
Veganville Festival is a vegan food festival that forms every summer. The festival is for energetic vegan and vegan curious individuals that wants to promote a world where animal exploitation is a thing of the past – while also saving the planet!
The challenge for us is to bring more energy and excitement to the brand, while also promoting more environmental awareness. Right now it is very minimal with a strict color palette and little use of visuals. Our task was to create eco-friendly tote bag designs and reusable water bottles for sale. To make the brand stand out even more, we created a unique and fun colorful pattern to go along with the brand assets. We also added motion to promote and express the excitement for the festival.