Case Study: Discount Water Softeners - LuccaAM

Discount Water Softeners

5x Revenue Growth

Challenge

Discount Water Softeners has a unique market solution to water softeners. By using their upflow technology, their softeners reduce salt usage by as much as 45% and save 28,900 gallons per year for a family of 4. They were a mix of local sales and online sales but wanted to develop a strategy to see large growth over the next few years.

Solution

Together, our teams developed a deep understanding of the products, customer profile, industry and every aspect of their current marketing plan. Their website was built on an outdated eCommerce platform that became a logistical nightmare. We migrated and completely rebuilt their eCommerce website on BigCommerce Enterprise. This gave Discount Water Softeners a much more reliable platform and important integrations to process and ship orders but it also provided a much improved user experience that immediately saw conversion rate improvements within the first month.

With the goal of not just achieving a short term jump in revenue but a more stable and predictable year of year growth plan, we build a comprehensive plan that integrated Google Ads, Facebook Ads, SEO, email marketing and ongoing conversion rate optimization. We have achieved year of year growth and have 5x their revenue with an evolving strategy that takes into consideration the constant shifting competitor and consumer landscape.

Services

Branding Identity
Brand Research
Website Design
Email Marketing
SEO
Advertising

The team at LuccaAM are amazing. I cannot say enough positive things about how they handle their customers with exceptional direction and support. They have continued to allow our business to grow leaps and bounds. Kevin and his staff have implemented each request we have had for them in a timely manner and have made additional suggestions that have helped us not only sell more products but also to make it easier for our customers to do so. We are so grateful for all that they provide. We feel that we are more than just a customer or client for Lucca. We feel that they genuinely care about our business and growth. I highly recommend Lucca to anyone that is looking for more than just a website design company. They are the full package for anyone that needs their website to work for their business. Thank you again, Kevin and everyone at Lucca for making us better every day!

Tom, Discount Water Softeners

Delivering Continuous Growth

With Discount Water Softeners, we developed a diverse digital marketing plan that would develop continuous year of year growth. With a mix of Google Ads, social ads, email marketing, Amazon management, branding, conversion rate optimization, and SEO we have achieved not only growth but consistent growth year of year from our first time working together. This chart shows our fifth year working together and we continue to build growth on top of each prior years growth.

We believe in scaling our clients, not just giving them a one-time boost followed by flatlined results you may have experienced with other agencies.

By partnering with us, Discount Water Softeners trusted our advice from budgeting adjustments to annual promotion and design. As a result, they have reached new heights scaling from $80k/mo. revenue to over $400k/mo. in revenue.
Achieving YOY Growth with SEO

Through continual SEO maintenance, only using white hat SEO tactics, and always testing the newest tools and technologies, we have been able to continuously dominate first page rankings for key search terms in their industry which has lead to an 11% increase in organic traffic year over year.

The client was not only looking for a partner to increase traffic to their ecommerce site, but also wanted to make the most of their current traffic and increase the number of purchases being made on their website. We meticulously reviewed data to analyze user behavior and used CRO best practices to test website improvements to increase conversion rate. Within one year, their conversion rate increased by 51% compared to the previous year.

We don’t stop after we see growth, we continuously test and re-test new ideas to build upon that growth each year.
12 Month Performance Snapshot
Email Marketing

We developed a content strategy for campaigns mixed with education, sales, graphics and motion design to keep a growing email list interested. We developed benchmarks and plans to always find new areas to improve in whether its open rate, spam rate, unsubscribe and conversions.

By creating and implementing a campaign strategy and developing flows that are always being revised, we have been able to add considerable revenue to our clients growth.

Prior to implementing this email marketing strategy, there was not a robust email marketing solution in place. Combining flows (automated emails based on the visitors behavior or segments) and campaigns (individual crafted emails sent out a few times a month to promote special deals, new products and product education) we have been able to add consider recurring revenue to the business. The total revenue is the combined revenue from flows and campaigns.
Facebook Ads

Facebook advertising was added to the marketing strategy in order to drive additional traffic to their website and increase purchases.

Our team continuously tested new ad creatives along with narrowing down behaviors and audiences to provide the best results. Last year compared to the previous year, sales from Facebook ads increased 71%.

Through customer feedback, we were able to find out that many customers found it difficult to differentiate between each system because they look similar even though they are built for different needs.

To find a balance between helping customers easily identify systems and keeping costs in mind for our client, we designed a series of identifiable faceplate labels that were true to the brand and met the needs of both client and customers.