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pho-kit branding agency case study, Web Development Rockford, PPC Management


PHO-KIT is an urban fast-food restaurant that serves ready-to-go pho soups. The PHO-KIT brand is passionate about keeping traditional tastes but at the same time challenging the takeout eating experience.

PHO-KIT recognized that pho meals typically create a lot of plastic use when delivering takeout orders. For research, we ordered pho takeout to see what truly comes inside. We were astounded at how much waste comes with just a single order.

PHO-KIT’s vision inspired us to come up with a packaging design that could drastically reduce the materials used to package “to-go” meals. Our team also created the brand and developed PHO-KIT’s identity through edge, comical, and contemporary visuals.

Our PHO-KIT project won best packaging design from DesignRush.


  • Brand Identity
  • Logo Design
  • Brand Research
  • Packaging Design
  • Merchandise
  • Photography
  • Advertising

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