PHO-KIT is an urban fast-food restaurant that serves ready-to-go pho soups. The PHO-KIT brand is passionate about keeping traditional tastes but at the same time challenging the takeout eating experience.
PHO-KIT recognized that pho meals typically create a lot of plastic use when delivering takeout orders. For research, we ordered pho takeout to see what truly comes inside. We were astounded at how much waste comes with just a single order.
PHO-KIT’s vision inspired us to come up with a packaging design that could drastically reduce the materials used to package “to-go” meals. Our team also created the brand and developed PHO-KIT’s identity through edge, comical, and contemporary visuals.