360 Transcription is a dedicated transcription service provider which utilizes innovative and secure technology for rapid delivery of documents. It specializes in assisting small to mid-sized medical practices with their Electronic Medical Record (EMR) and Electronic Health Record (EHR) systems, managing high patient loads, and meeting health record requirements.
Wanting to increase their traffic and leads, 360 Transcription knew using SEO would benefit them and their future customers. That led them to hire LuccaAM to help them navigate the way and raise their brand awareness and reach to their core customer base in the medical industry. Through a SEO-focused content strategy, on-page optimizations, and internal linking blog content, LuccaAM helped 360 Transcription increase impressions, traffic, keyword rankings, and conversions.
117% Organic Search Increase
115% Increase in Keyword Rankings
Increased SERP Features, 0 to 13 SERP Features Within 12 Months
How We Did It:
Weekly SEO Audits: Clean up 404s, replace redirected links, tracking keywords and backlinks for each page/post
Keyword Research: Competitive/keyword research based on what helps money/service pages
On-Page SEO: Creating new service pages to rank for specific transcription services
Off-Page SEO: Managing Google Business Profile reviews and updates, aiming to get backlinks to high quality articles
Technical SEO: Updated schema markup to have more information, sitemap submitted to search console, robots.txt updated as needed, managing canonicalization
Content Strategy: Produced 2 high quality articles per month along with refreshing 2-4 older articles that stopped ranking for keywords