United Way of Greater McHenry County

By partnering with over 30 local agencies, United Way of Greater McHenry County enhances the quality of life for those in need in local communities by facilitating access to resources. Much of their efforts lies on help from volunteers, donors, and the community. Technology has the capability of sharing information with the community and those who want to give while also offering a place for those in need to find available services. An online experience was needed to leverage that technology to achieve this.
United Way

The results

  • +32%

    Increased Traffic

  • +20%

    Increased Users

  • +63%

    Increased Pageviews

The Challenge

Create a focused experience

To adapt to the needs of those in need and where the community spends a large portion of their time, United Way’s website was falling far behind. It lacked the information, structure and emotional experience to engage with the user and drive action. A stale and rigid HTML website was no longer meeting the needs of United Way. A new modern website must connect with the user while also making the website easier to maintain and grow in the future.

United Way Website
The Solution

Leverage technology and a user focused UI

Lucca Alla Moda’s design team took a closer look at the users who visit the United Way’s website and all of the shareholders to design an experience to fit their needs. Putting an old architecture to rest, a new website was custom designed and built from the ground up on WordPress to make the website more robust and easier to use. The homepage was far and above the most visited page on the website. The design team focused on the key information that visitors are looking for and information they need to know to understand the important role they can play in United Way’s mission. In the end, United Way of Greater McHenry County has a website that connects with their visitors, drives more engagement and is adaptable for their future.

“We have been so impressed with the work done by Lucca Alla Moda on our new website. Besides the fact that we love it and it looks amazing, we love them for the communication and assistance first and foremost. From the beginning, we’ve been in the loop on the work that was being done every step of the way. We had countless revisions, edits and changes and they took it in stride, making suggestions from a professional point of view and being on top of every request. We received a thorough training for our employees and volunteers so that we could take over operating our site now and we even still get a quick response when we have a question or need help! This is a professional, high-quality company with a small town feel and we would recommend their services to anyone! “

-Heather Arnold, Marketing Manager
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